What are SaaS startups?

From giants such as Microsoft to small companies like Slack and Trello – SaaS startups are ambitious companies that create new apps daily to provide online services for users.

SaaS startup is a scalable software delivery model, providing more than just the software, but also maintenance, support, training, and consulting. These types of startups have no need for large upfront costs and can go to market quickly with minimal investment.

It has become an important part of the software industry since it allows users to access the software online or through mobile apps, rather than having to download software and update it regularly. SaaS can be used by organizations of all sizes, with it offering great benefits for SMEs who wish to operate while remaining flexible.

World’s rising SaaS startups you need to know this year

While there are many cool SaaS startups out there, we’ve shortlisted the top 41 SaaS companies that are expected to be recognized as the world’s top SaaS startups in 2025.

ZenBusiness

Founded in 2017, ZenBusiness is an online service that makes starting and running a small internet business easy. Their software helps entrepreneurs with all the steps – from legally forming a business to building a website and managing operations. Any owner can use ZenBusiness to guide them through registering their company name and required licenses. Then they provide intuitive tools for creating a professional website, sending invoices, paying vendors, banking, and bookkeeping.

The streamlined platform lets small business clients focus on their products or services while ZenBusiness handles administrative tasks in the background. Everything is optimized for web-based companies that sell online rather than brick and mortar stores.

LeadSquared

LeadSquared provides businesses with an all-in-one sales execution platform automating key workflows to accelerate team productivity. By centralizing previously disjointed business functions in one integrated cloud solution, LeadSquared allows sales, marketing, and service teams to share data seamlessly.

From lead generation and customer engagement to pipeline management and forecasting, their automated tools help companies streamline sales processes while improving team alignment. LeadSquared’s unified dashboard provides visibility across each lead’s lifecycle while AI functionality captures customer insights. With an AI engine suggesting the next best actions and automating tactical tasks, the platform empowers sales teams to focus on more strategic priorities to nurture relationships faster and more efficiently.

Flow XO

Flow XO is a powerful automation product that allows you to simply and quickly build incredible AI chatbot solutions that will help you communicate and engage with your customers across a wide range of sites, social media platforms, and applications.

This computer-generated application is capable of having a virtual conversation with a human. Moreover, it can do that in such a way that they don’t really feel like they are talking to a computer. Even though a chatbot shouldn’t pretend to be a human, it’s very beneficial when it is able to act like one.

Shortcut

Shortcut, the first project management platform for software development that brings every team across the organization together, is the software you need if you are aiming to build better products. Thus, Shortcut enables teams to track their progress, gather customer feedback, keep all work in one place, and manage your backlog.

Being aware that product and engineering don’t always see eye-to-eye on how to manage their work, the team of this SaaS startup is dedicated to helping cut through that by providing both teams the features they need without forcing them to use the features they don’t.

Beamer

Beamer is a smart notification center and changelog app to keep your customers up to date on the latest version of your product or website. It allows you to easily post alerts and updates using pop-ups, top bar, snippets, and tooltips to suit every need.

When you join the Beamer network, you can show your users that you know their specific needs with personalized messages. This includes product updates, new features, events, and more. Moreover, this SaaS startup will make sure you don’t lose your customers with one-size-fits-all marketing, by tailoring your notifications based on the specific product your customer is interested in. Also, translating your posts into different languages is another great advantage

Ontraport

Ontraport, a CRM and automation platform, is designed for businesses that are ready to scale. This SaaS startup is giving you all the tools you need for selling, marketing, and managing a business online. Hence, now you can run your business in one centralized, easy-to-use platform.

These features are giving you the chance to move ideas faster, know more about each contact to make better decisions and deliver more memorable experiences, and finally, grow bigger and faster.

CleverReach

CleverReach one of the most promising SaaS startups in 2022, focused on improving the way we do email marketing. Using CleverReach you can manage up to 250 recipients and send up to 1000 emails per month.

Some of the great facts that make this one of the SaaS startups marketers must know is that there are no setup fees and obligations, you will ensure regulatory compliance with double opt-in, reach recipients’ mailboxes directly, bypass spam control, automatically filter and remove invalid or incorrect addresses and more.

Nitro

Nitro will help you to accelerate your business with 100% digital document workflows and powerful productivity for all. This SaaS startup enables organizations to drive better business outcomes and offers comprehensive business solutions. This includes powerful PDF productivity, industry-leading analytics, and unlimited eSigning, all supported by the customer success team.

With over 2.8 million licensed users and 13,000+ business customers in 155 countries, Nitro is undoubtedly one of the most innovative SaaS startups that are becoming crucial for improving business workflow. Furthermore, the fact that 68% of the Fortune 500 trust Nitro proves the efficiency of this startup even more.

Craft CMS

Craft CMS is another one of the most successful SaaS startups that stands out from the crowd. This SaaS provides a multifunctional open-source platform with an easy user interface for building customized web digital experiences and it enables you to monitor changes in real-time.

A few of the many features Craft CMS has are, secure and sported, integration-ready platform, a worldwide community, world-class localization, and literally everything else you need to empower your entire creative process. Moreover, from the user-friendly interface to a completely customizable back-end, with Craft CMS, everything you interact with is designed to make sense.

Daily

Daily is simply an API-powered service that enables customers and users to integrate video and audio chat into their products. This WebRTC video and audio platform for developers will handle all the hard things about common video call use cases for you, with sensible defaults.

Their media server infrastructure is custom-built for real-time video and audio, at scale, anywhere in the world. With decades of experience building video and audio infrastructure, streaming applications, and APIs you can consider this SaaS as your best WebRTC-focused DevOps team.

Loom

Loom, one of the best entrepreneur apps as well as one of the top SaaS startups in California, provides customers with a video messaging tool with quickly shareable content. You can use Loom to record desktop, microphone, and camera simultaneously, and that makes it an essential tool for hybrid workplaces.

People retain an order of magnitude more information via video than text, hence leveraging the features of Loom provides you with a more efficient, expressive, and effective way to communicate. Founded in 2015, Loom until today has more than 14 million users and 200k companies.

Hiver

Simply put, Hiver is a Google Chrome extension that adds multiple features to your Gmail inbox and enables you to access shared inboxes to collaborate efficiently. This is one of the top SaaS startups that allows users to collaborate on generic email addresses.

This SaaS is the world’s 1st Gmail-based helpdesk and gives you access to shared inboxes right insight Gmail. Furthermore, it delegates incoming emails with a single click, enables you to write notes to team members to add context, and helps you track metrics and team performance.

Booxi

With a belief that a business’s biggest asset is people, and their goal is to facilitate your connection with customers. To do so, you need to integrate Booxi into your website to enable easy online appointment scheduling. Moreover, you can configure, integrate, deploy and analyze data at your fingertips.

Eventdex

Eventdex developed software that streamlines each step of event planning and execution. That means, from registration, ticketing to websites, onsite engagement, to business matchmaking and analysis, this SaaS will take care of everything and will deliver high-quality events like no other.

Event planners are embracing all-in-one event management software to remove the complexity of managing virtual, hybrid, or onsite events. Thus, by pairing careful planning with smart technologies, Eventdex, reaches a global audience and experiences next-gen event planning.

Scout App

Built for developers, by developers, Scout App is application performance monitoring you must know in 2022 if you want to spend less time debugging and more time building. With Scout App, you can pinpoint, prioritize, and fix issues by tracing logic that ties bottlenecks to the specific line of code causing them.

When increased response time is identified, you need to click and drag over the timeframe in question to analyze all endpoints and pinpoint anomalies. Next, Scout App quickly shows you the exact endpoint or endpoints causing the issue and deep tracing logic shows you response time distribution across all requests. With all that you can easily identify specific slow request outliers against your average and identify common traits with Crossfilter.

Delivra

Delivra is a sophisticated email platform that designs custom solutions to help marketers automate highly personalized, event-driven campaigns to increase the long-term loyalty and lifetime value of their customers. Their deep integrations, powerful segmentation, and event-triggered, multi-channel automation, make it so much easier for marketers to fully customize engagement strategy and even drive more revenue.

This promising SaaS startup provides a hands-on approach and helps businesses that have advanced email marketing needs. Hence, using Delivra you can build effective campaigns in minutes, reach and grow your audience, automate personal experiences, and improve your marketing strategy with insights and teamwork.

ReportGarden

The next of the world’s best SaaS startups these years helps online ad agencies create analysis and performance reports for their clients. ReportGarden gives clients an easy way to group PPC, SEO, and social accounts into one client report, manage keyword rankings and perform SEO audits with simple SEO analysis to drive quality traffic to the client’s website.

Additionally, you can create live dashboards with real-time ads and analytics data that clients can easily access at any moment, understand the principal KPIs resulting inefficient performance, audit your PPC accounts, manage PPC budgets at a multi-account level, and more.

Fuse Autotech

Fuse Autotech knew there had to be a way to improve the customer experience at the dealerships, so they created one. More specifically, Fuse Autotech is a finance management system that consolidates online and in-store technologies for a seamless customer experience from start to finish.

This SaaS company provides one go-to application that streamlines vehicle transactions, reduces the cost to sell, ensures sustainability, and maximizes profits. Even though changing decades of tradition and the only way all this has been done was challenging, now it all pays off because this improved customer experience is better for both, the customers and businesses as well.

Eqtble

Eqtble, an HR startup, helps businesses drive insights about their employees by leveraging AI. The vision of this SaaS startup is to create a world where companies use the platform to enhance equity, inclusivity, and diversity in their organizations.

With this next-gen analytics, businesses can better understand the company’s DEI, engagement, growth, and attrition. Hence, with those deep insights about the workforce, decision-makers can make better decisions based on trusted data.

Phyllo

Phyllo is a SaaS startup that developed a product that empowers developers to seamlessly integrate with creators and independent work platforms to transform their customers’ digital experience.

Better consent management means increased customer trust in your business. Hence, by redefining API infra, Phyllo brings a paradigm shift in your customer’s control over their data and privacy. Creators are prompted to link their work platforms, select the desired platform from the list, get a clear disclosure of what information is mandated by your business, and more.

Backbone AI

Bad product data is killing the sales growth, hence Backbone AI uses advanced AI technology and collaboration features to automate the data connections between manufacturers, distributors, and suppliers.

Their platform can be easily customized for different supply chain data use cases. From eCommerce catalogs, industrial products, and food and beverage, to construction management and procurement auditing, Backbone AI provides features and opportunities to automate the data connections of every business.

Nextpoint

Founded in 2019, Nextpoint offers a SaaS platform for managing legal document review and analysis for litigation or investigations. Their tools aim to simplify organizing, searching, and collaborating on case documents.

Key capabilities include AI-driven document prioritization, bulk redaction, transcript analysis, and predictive coding to streamline workflows. Nextpoint integrates with legal databases for unified discovery and management.

SambaSafety

Founded in 2002, SambaSafety offers a cloud platform to help commercial fleets monitor driver records for risk. Their tools aggregate data on licenses, violations, ELD compliance, and more.

By centralizing driver credentialing and violation monitoring, SambaSafety aims to improve fleet safety and compliance overhead for managers. Their platform integrates with telematics partners for insights.

Altium

Founded in 1985, Altium makes CAD software for designing and prototyping printed circuit boards for electronics. Their tools allow engineers to develop boards and systems digitally before physical fabrication.

By streamlining PCB design in one platform, Altium aims to simplify hardware development and speed up manufacturing design processes. Their software also integrates with MCAD and ECAD tools.

LumApps

Founded in 2015, LumApps offers an intranet combining social collaboration, videos, knowledge sharing, and more on one integrated platform. Their tools aim to keep employees aligned and informed across devices.

Features include newsfeeds, team messaging, document sharing, surveys, and access to enterprise systems. This promises to enhance productivity, culture, and knowledge management inside organizations.

Greenlight Guru

Founded in 2014, Greenlight Guru offers a quality management software platform tailored for the medtech industry. Their tools aim to automate compliance, unify product data, and centralize design controls.

Capabilities include document control, risk management, training management, and corrective action. This promises to aid regulatory compliance while accelerating innovation speeds.

Validere

Founded in 2017, Validere provides real-time monitoring and analytics for oil & gas companies to optimize their midstream operations. Their technology captures granular pipeline data to improve product quality and yield.

Key capabilities include tracking contamination, predicting processing outcomes, and detecting variability from sensors on pipes and tanks. Operators gain visibility into factors impacting pricing and throughput.

Teamwork

Founded in 2007, Teamwork offers an integrated work management platform for professional services teams to collaborate and manage projects. Their suite includes tools for task management, time tracking, reporting, and more.

Key features include customizable workflows, automated alerts based on team activity, and APIs to integrate with other software like CRM and billing. Everything is centrally managed through Teamwork to optimize team coordination.

Dataminr

Founded in 2009, Dataminr leverages AI and public data signals to provide real-time alerts for corporate security and risk management teams. Their platform scans open source data to identify the earliest signs of emerging threats.

Dataminr tracks hundreds of thousands of data points across the internet, social media, news feeds, and more. Advanced analytics detect subtle patterns and anomalies to alert clients of cyberattacks, civil unrest, severe weather, and other unfolding risks.

Prisidio

Founded in 2017, Prisidio provides individuals and families with a centralized, encrypted repository for important records like insurance policies, wills, contracts, and medical info. Everything is accessible via web and mobile apps.

Key features include bank-grade security protocols, two-factor authentication, and the ability to designate legacy contacts to access accounts if the owner is incapacitated or deceased. Users maintain control over private data.

Apty

Founded in 2019, Apty provides tools to help employees learn business software more efficiently. Their technology offers in-app guidance, training content, and performance support aligned to users’ workflows.

Key features include step-by-step walkthroughs, embedded training videos, and AI-driven recommendations. This accelerates employee proficiency using new tools. Managers also gain insights into adoption and skill gaps.

Eloomi

Founded in 2018, Eloomi provides an end-to-end learning management system tailored for modern, dispersed workforces. Their software centralizes training content delivery, progress tracking, and administration.

Key features include interactive course authoring, multi-language support, automated reminders, and integration with HRIS and communication tools. This enables organizations to develop and retain talent at scale.

RightBound

Founded in 2018, RightBound created a sales cadence platform designed to personalize and humanize business-to-business outreach. Their software automates manual tasks while optimizing reps’ time spent connecting with prospects.

Key features include AI-generated email and voicemail templates, cadence analytics, and integration with existing CRM and sales tools. This provides efficiency while allowing reps to craft customized messages.

Iterable

Founded in 2013, Iterable provides capabilities to orchestrate personalized messaging across email, mobile push, SMS, in-app, and more. Marketers can deliver tailored omnichannel campaigns based on real-time data.

Key features include segmentation tools, A/B testing, automation workflows, and integration with data sources like CRM and support ticketing. This empowers brands to craft targeted experiences for each subscriber.

AgentSync

Founded in 2018, AgentSync provides a suite of software to help insurers manage licensing, onboarding, and compliance for their producer networks. Their platform automates crucial workflows.

Key capabilities include license verification, training assignment, document collection, and alerts on renewal deadlines. Everything istrackable on one centralized dashboard. This saves insurer teams time while reducing risks.

Linktree

Founded in 2016, Linktree enables social media users to create a profile link that displays all their online destinations in one place. Followers can explore links to websites, stores, other social profiles, and more.

The platform makes it simple for influencers, artists, publishers, and businesses to organize their ecosystem under one URL. This condenses scattered links into one menu for visitors to navigate.

Navan

Founded in 2015, Navan provides an all-in-one corporate travel management platform that combines booking, expense processing, and real-time budget visibility. Their tools simplify end-to-end travel coordination.

Key features include travel policy enforcement, 24/7 support, and the ability to automatically sync bookings directly into expense reports. This saves employees time while providing finance teams oversight.

Hopin

Founded in 2019, Hopin provides an immersive digital platform for hosting interactive hybrid events, conferences, and trade shows. Attendees can explore exhibits, join sessions, and network face-to-face or remotely.

Key features include agenda building, matchmaking recommendations, integrated live streaming, and robust audience engagement analytics. Organizers have a full-service solution tailored for community building in the digital era.

Smartsheet

Founded in 2005, Smartsheet provides tools for workflow automation, file sharing, resource planning, and reporting. Users can visualize progress and prioritize dynamic task lists from a central workspace.

By unifying work execution, Smartsheet enables organizations to improve team coordination and work tracking. Their platform aims to maximize productivity and accountability across departments.For companies relying on scattered workflows, Smartsheet delivers solutions.

DocuSign

Founded in 2003, DocuSign provides eSignature capabilities and document workflow automation solutions for enterprises. Users can upload, track, send, sign, and store documents securely in the cloud.

By replacing paper-based processes, DocuSign speeds up document handling and agreements organization-wide. Their platform aims to help companies manage policies, contracts, forms and other documents seamlessly.

Userpilot

Founded in 2020, Userpilot tracks product usage data like feature adoption, churn risk, and confusing workflows. Teams can analyze engagement to guide UX improvements.

Key features include session replays, onboarding analysis, and sentiment tracking. By providing insights into the real user journey, Userpilot aims to help teams deliver engaging, intuitive experiences.

Kajabi

Founded in 2010, Kajabi provides the tools to sell and deliver educational products to students. Users can create digital content, build landing pages, process payments, engage students, and track analytics.

By centralizing knowledge commerce workflows, Kajabi enables creators to simplify their operations and focus on producing great content. Their integrated platform aims to maximize business productivity.

Cohesion

Founded in 2022, Cohesion offers an integrated tenant engagement platform linking communications, access control and amenities in one interface. Onsite teams handle work orders while engaging residents through a tailored mobile app.

Features cover key resident touchpoints – from community event calendars to visitor entry and parcel delivery notifications. The centralized dashboard also compiles building data like equipment sensors to track anomalies.

Mentimeter

Founded in 2014, Mentimeter lets presenters gauge responses and tailor the discussion in real time based on feedback. Audiences participate through any web-connected device.

By facilitating instant input, Mentimeter aims to upgrade stale slide-based talks into true conversations. Their tools inject presentations with dynamism and audience agency.

What all these SaaS startups have in common

There are a lot of startups that make SaaS products. Some of them sell to millions of customers, others barely sell to a thousand. Some were bought for billion-dollar valuations, some were bought for less than $10 million.

However there are a few things SaaS startups above have in common, and the first thing is – a very committed CEO and founders. Having a startup is challenging in so many ways. You have to sacrifice a lot of things to achieve your goal, and only the most committed leaders succeed in achieving their dreams.

The next thing successful SaaS startups have in common is product-market fit. This can be arrived at, or hacked, in many different ways, but roughly, if you aren’t growing at least 10% a month, and at least 6% a month thereafter, you have to be aware that you don’t quite have a product-market fit yet, and pivot in order to achieve that.

Passion and belief in your journey and patience are just other characteristics startup owners have that contribute to achieving the desired results.