4 ways local businesses can use to reach a much larger audience

Market your business

Chances are that whenever you first started getting into the world of business, you marketed a lot to get your business into the minds of your customers and also to get those customers into the door. However, once you got a lot of customers into the door you made them loyal to you and stopped marketing as much. 

Well, marketing doesn’t ever go out of style, so you can easily go back to it even if your local business is well established.

Look online for marketing tips, post things on social media, collaborate with local businesses, and host events or free giveaways so your local customers are able to tell their friends about it and bring them into the fold of your business.

Focus on advantages in technology

With the rise of the internet, there’s so much that you can do when it comes to marketing your business to the customers of today.

Social media is very helpful when it comes to posting updates, blogs, or pictures about your latest products. If your business happens to be a brewery, then there are plenty of brewery technology options you can use to expand your outreach and keep your customers happy.

For example, Ollie is a website that helps brewers and breweries manage their inventories and get their drinks to the stores and customers that need them. There are plenty of similar management websites that can do the same for your local business and can help you handle the increased levels of customers that you will get.

Try to open a new business in another place

There are a lot of ways to turn your local business in one area into a local business in another area. You will need to go through the entire process of building a business again, where you will need to create a marketing plan, set up accounts, raise capital, and set up another team to run that second storefront. 

However, while you might shudder at having to do all that work again, remember that this time you have the experience of opening your first shop to guide you through what to do and what not to do, as well as the increased resources, capital, and name recognition of your first business. 

It will take a lot of extra work and will be a bit of extra stuff to manage, but having a second storefront with the same values and well-known service as your first will certainly help the word get out and will make you just as popular in the brand new location!

Then who knows? If your business works so well in two locations, why not try it in three, four, or even open up a chain of your own and become a worldwide name!

Try to open a new business in another place

Again, this will be tough, but maybe your products can be ordered online through a website or app and then shipped to the consumers instead of them needing to come directly to your storefront. 

If your business has the space and you have the extra money to start the shipping process in addition to the rest of your business, then you might be able to make it work.

These are just some of the ways that your business can expand and start to reach a bigger audience even from its local roots, and with a little time and hard work, along with some persistence, your local business can reach even greater heights and become something national!