23 innovative CPG startups you should know in 2025

23 innovative CPG startups you should know in 2025

23 innovative CPG startups you should know in 2025

November 01, 2024

The best CPG startups that have purpose-driven consumer innovations covered

The consumer packaged goods (CPG) market has been dominated for decades by large, established companies. However, in recent years, there has been a rise of startups aiming to disrupt the CPG market and get a piece of the pie from the CPG market that is on a path to a market volume of US$3.61tn in 2028.

What are CPG startups?

CPG startups challenge large, established CPG corporations by being more agile and responsive to evolving consumer trends.

Top CPG startups

Complete list of CPG startups that are worth knowing:

WeStock

Founded in 2018, WeStock is a software company that helps consumer brands gather useful data about their customers. Capturing detailed information on buyers allows brands to better understand and market to their audiences.

The WeStock platform installs unobtrusively on ecommerce sites to track anonymous shopper activities, product views, cart additions, and more. These consumer insights help brands identify best-sellers, popular features, and demographic trends. Unlike third-party data, WeStock helps brands access completely first-party visitor statistics tied directly to sales. There’s no middleman or assumptions involved. Granular analytics expose what styles or colors certain customer segments prefer and what drives purchases.

Truvani

Truvani offers direct-to-consumer plant-based vitamins, supplements, and personal care spanning sports nutrition, gut health, immunity, and beauty regimens. Flagship offerings include their organic protein powders utilizing peas and other nutrient-dense whole food sources for chalky-free vegan shakes in chocolate, vanilla, and specialty flavors.

Beyond proteins, Truvani carries condition-specific vitamin complexes, digestive aids, detox promoters, and collagen boosters meeting rising consumer demand for holistic wellness solutions. As a trusted destination for high-quality plant-powered support free of fillers, Truvani empowers people to pursue personalized nutrition, athletic performance, and skincare without compromise – all backed by rigorous purity testing.

Again

Founded in 2021, Again is developing self-service kiosks that dry clean individual items in minutes using proprietary green chemistry. CleanCell units are compact allowing convenient placement in small urban spaces like apartment buildings or transit hubs.

The app-based service allows users to remotely drop off clothes, pay, and monitor orders. Again’s decentralized model contrasts the centralized infrastructure of traditional cleaners and laundromats. Their modular facilities enable cleaning exactly where and when modern consumers need.

OLIPOP

Founded in 2018, OLIPOP offers a healthier soda alternative with functional benefits. Flavors include Vintage Cola, Strawberry Vanilla, Orange Squeeze, and more. The tonics are sweetened with stevia and erythritol.

Key features are the fiber content, prebiotic inulin, and plant-based ingredients. OLIPOP sodas aim to promote gut health and wellness. They provide a bubbly treat that nourishes instead of spikes blood sugar.

Kosas

Founded in 2016, Kosas aims to elevate clean beauty through innovative ingredients and textures. Their products are vegan, cruelty-free, and made without harmful additives.

Key items include tinted face oil, reusable makeup wipes, and lipfuel lip balms. Kosas also offers simplified routines and education around clean beauty. Their products aim to nourish skin while providing color and coverage.

Beauty Pie

Launched in 2016, Beauty Pie buys direct from top factories. By cutting out middlemen retailers, they pass dramatic savings to members. Products are made with quality ingredients without the markup.

The range covers makeup, haircare, serums, candles and more. Beauty Pie provides the experience of high-end personal care at a fraction of standard prices. Members also guide product development.

Branch Basics

Founded in 2015, Branch Basics aims to provide safe, eco-friendly yet effective cleaners. Their concentrates are made from ingredients like vinegar, water, coconut extract, and essential oils.

The reusable bottles reduce single-use plastic waste. Customers simply add water to the concentrates to make liquid cleanser, laundry detergent, bathroom scrub and more.

SakuraCo

Launched in 2019, SakuraCo curates unique boxes of snacks and candy every month. Products are sourced directly from Japanese makers and farms. Popular items include matcha KitKats, strawberry mochi, and Hokkaido melon sodas.

Each shipment contains 10-15 surprise snacks based on that month’s harvest or regional specialties. SakuraCo provides access to flavors not found in stores. Fans praise the high quality and discovery.

Catalina Crunch

Founded in 2017, Catalina offers grain-free substitutes for traditional carb-heavy foods. Their cereal flavors include Fruity, Cocoa, and Blueberry. Smoothies come in chocolate, vanilla and mixed berry. Sweet treats include keto cookies.

Key attributes are the low net carbs, high protein, and no added sugar. Catalina Crunch foods aim to satisfy cravings while meeting keto macros. The crunchy textures mimic the real thing.

Goli Nutrition

Founded in 2017, Goli pioneered the ACV gummy that started a craze. Their gummies aim to provide health benefits without the taste of liquid vinegar. Other products include sleep, stress, and immunity gummies.

Key features are the fun shapes, real fruit flavors, and splash of flavor magic. Goli gummies make taking supplements more enjoyable. The vegan gummies also contain no unnecessary additives.

HighKey

Founded in 2017, HighKey aims to recreate classic treats for keto and paleo diets. Top sellers include chocolate chip cookies, cinnamon cereal, and keto-friendly pizza crust. The foods are made from almond and coconut flour.

Key attributes are high protein, low net carbs, no added sugar, and grain-free ingredients. HighKey foods satisfy cravings without spiking blood sugar. The textures mimic regular bakery items.

Thrasio

Founded in 2018, Thrasio consolidates top-performing one-person Amazon FBA businesses. Their support helps the brands rapidly expand distribution and sales. The portfolio spans supplements, kitchenware, pets and more.

Thrasio’s capabilities include search optimization, marketing analytics, freight logistics, and global expansion. By providing infrastructure and capital, Thrasio unlocks growth for bootstrapped brands on Amazon.

Wethenew

Launched in 2014, Wethenew makes it easy to discover and buy the latest exclusive drops. Their inventory spans tees, hoodies, jackets, trainers and more. Top designers featured include Supreme, Kith, Stussy, and Jordan.

Key offerings are weekly product drops, pre-orders, and a countdown calendar for upcoming releases. Wethenew provides a hub for hypebeasts to access scarce streetwear items. The site also guarantees authenticity.

Everdrop

Founded in 2019, Everdrop offers eco-friendly concentrated cleaners delivered in reusable bottles and paper. Their subscription model eliminates single-use plastic waste from laundry and home care.

Key products include liquid detergent, stain remover, multisurface cleaner, bathroom cleaner, and dish soap. Tablet concentrates dissolve in water in your own bottle. This simplifies and sustains cleaning routines.

Oviva

Founded in 2014, Oviva partners with providers and insurers to provide remote care. Patients get app-based education, health tracking, and video consultations with dietitians. Clinicians can monitor progress and provide interventions.

Key features include personalized meal plans, automated feedback, and on-demand support. By making treatment more convenient, Oviva aims to drive lifestyle changes. Their goal is to slow or reverse progression of chronic conditions.

Ankorstore

Launched in 2019, Ankorstore is designed for small shop owners seeking distinctive inventory. The brands offered produce apparel, accessories, home goods and more. Products can be ordered in bulk directly through the site.

Key features include curated brand recommendations, simple billing, and price breaks on larger orders. Ankorstore makes the wholesale buying process smooth for independent retailers. Brands also gain distribution to niche local stores.

LoveCrafts

Founded in 2011, LoveCrafts fosters community around knitting, crochet, sewing, and other hobbies. Members share projects, tips, and inspiration. The sites also offer patterns, kits, materials, and tools to purchase.

Key features include hundreds of downloadable patterns, custom product boxes, and specialty yarns. Video tutorials teach new skills. LoveCrafts aims to make crafting more rewarding through a creative social experience.

Selency

Launched in 2013, Selency makes it easy to list and discover secondhand finds. Sellers can post items via the website or mobile app. Shoppers browse categories like lighting, rugs, storage and more.

Key features include image galleries, item conditions, member profiles, and negotiated pricing. By focusing on pre-owned goods, Selency promotes reuse and individual style.

Zapp

Launched in 2020, Zapp partners with local stores to provide real-time delivery. Shoppers select items or schedule recurring orders from Zapp’s virtual shelves. Personal shoppers then pick, pack and deliver the order within hours.

Key features include one-hour delivery windows, produce selection, and the ability to chat with shoppers in real-time. By providing round-the-clock service, Zapp makes grocery delivery more convenient.

Cajoo

Founded in 2020, Cajoo partners with local stores to enable real-time fulfillment. Shoppers browse categories or search for products to add to their cart. Personal shoppers then swiftly pick, pack and deliver the order.

Key features include live order tracking, produce selection, and the ability to chat with shoppers. By providing near-instant delivery, Cajoo makes grocery shopping effortless.

Matsmart

Launched in Sweden in 2018, Matsmart partners with suppliers to give leftover food a second life. Reasons include packaging changes, cancelled orders, or expiration dates nearing. Products get posted on their app at big discounts.

Key offerings include next-day produce boxes, mystery bags of staples, and steep savings on groceries. By reselling would-be waste, Matsmart reduces food waste and hunger.

Boxy

Founded in 2019, Boxy aims to integrate hassle-free grocery and retail into communities. Their format measures just 20 square meters. Shoppers enter and scan purchases with an app. AI and sensors enable self-checkout.

Key features include frictionless entry, machine vision tracking, and mobile payment. By designing staff-less shops, Boxy offers affordable localized retail. Units can rapidly scale in urban areas.

Joone

Founded in 2020, Joone aims to provide safe, effective baby items made from eco-friendly materials. Their plant-based diapers are compostable and their wipes biodegradable. Products use non-toxic ingredients and ethical sourcing.

Key features are subscription bundles, compostable diapers, and reuse programs for certain items. By focusing on sustainability, Joone cares for families and the future. Their mission is to nurture babies while restoring nature.

Conclusion

 We are rooting for the underdogs in the massive CPG market that has been usually dominated by few key players. These thriving CPG startups are using digital solutions and modern tech to make sure that they stay one step in front of the big companies. But with a market that is forecasted to reach almost a $1 trillion by the end of the decade, there are plenty of opportuninues for everyone.

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Top 5 advantages of using project management templates for startups

Top 5 advantages of using project management templates for startups

Top 5 advantages of using project management templates for startups

October 31, 2024

Advantages of using project management templates for startups<br />

For new businesses, managing resources effectively, staying within budget, and adhering to strict timelines can be a daunting challenge. While larger organizations may have the luxury of a dedicated project management team, startups often need to operate with lean teams and limited resources. Therefore, the efficient use of tools and processes becomes essential. Project management templates provide an accessible, cost-effective solution, streamlining planning, tracking, and collaboration efforts.

Using project management templates can be a game-changer, especially for startups where every decision and action counts. These templates provide ready-made frameworks that streamline execution across all project phases. This proven structure helps startups maintain consistency and focus on growth, rather than spending time reinventing processes.

5 pros or advantages of using project management templates

Project management templates offer startups a simple yet powerful way to organize their work. These frameworks bring structure and clarity without expensive software, helping teams track progress and manage resources effectively. Let’s explore the five key benefits these templates provide.

Time efficiency

Efficiency demands structured processes, but planning from scratch wastes precious hours. Templates provide an instant framework that eliminates repetitive setup work, letting teams focus on execution right away.

  • Templates enable quick set-up by providing a ready-made structure that eliminates the need for creating documents from scratch.
  • With pre-built formulas, charts, and tracking metrics, templates allow startup teams to immediately dive into the core project tasks.
  • Streamlined organization means that team members spend less time looking for information and more time executing tasks.

Take Pinterest for example. In its early stages, effectively used project management templates to streamline its growth initiatives. By relying on these templates, their team could efficiently plan, allocate, and execute tasks, contributing significantly to their rapid success and scaling efforts.

Consistency across projects

Achieving uniformity across different projects is crucial for a startup’s brand image and operational efficiency. Templates help ensure a consistent approach to project planning and tracking.

  • Standardized templates ensure that all projects are documented and managed in a similar format, reducing miscommunication.
  • Consistency in reporting allows for easier analysis of past projects, facilitating informed decision-making for future endeavors.
  • Templates create a familiar environment that new team members can quickly adapt to, ensuring seamless onboarding.

Consider this case, a tech startup specializing in mobile app development used project management templates to create a consistent structure for every app launch. With templates, they avoided unnecessary details and focused directly on the development and testing process, helping them maintain uniform quality across their projects.

Improved collaboration

Collaboration is vital for startups, where every team member plays multiple roles and often works on different projects simultaneously. Templates facilitate better communication and collaboration within the team.

  • Pre-defined sections in templates make it easy to assign tasks, track responsibilities, and update project status.
  • Templates can be shared easily among team members, allowing for real-time collaboration and minimizing misunderstandings.
  • By organizing tasks and deadlines in one accessible format, templates foster team accountability and keep everyone on the same page.

In a real-world scenario, a marketing startup successfully used collaborative templates to streamline campaign management. The shared template allowed team members to track campaign milestones, deadlines, and responsibilities, improving overall workflow and reducing project delays.

Financial savings

For startups with limited budgets, templates offer a cost-effective way to manage projects without investing in expensive project management software.

  • Many project management templates are available for free or at a low cost, making them accessible to startups with limited resources.
  • Templates reduce the need for extensive training, which saves time and money on onboarding.
  • By minimizing errors and improving efficiency, templates help startups avoid costly mistakes that can delay projects and increase expenses.

For example, a food delivery startup managed their budget allocations using budget management templates. These templates helped them track expenses against budgeted amounts and avoid costly overruns, enabling them to stretch their funds and focus on scaling their business.

Enhanced project tracking and reporting

Tracking progress is essential to ensure that projects remain on schedule and within budget. Templates offer a straightforward way to monitor milestones and analyze performance.

  • Project tracking templates come with pre-built metrics that can highlight issues before they become problematic.
  • Regular updates to the template allow for easy reporting, helping startups monitor project health and take corrective actions as needed.
  • Templates provide a visual overview, enabling stakeholders to understand the project’s status without needing in-depth explanations.

Picture this, a health tech startup using project tracking templates to manage their app’s development cycle. With these templates, they regularly updated stakeholders on progress and adjusted their approach to ensure timely project completion, leading to a successful product launch.

Conclusion

Whether you are launching a new product or scaling your operations, project management templates provide the foundation for consistent success. Eliminating guesswork and standardizing processes, these frameworks enable teams to deliver reliable results while staying focused on innovation and growth. 

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22 HR startups with innovative solutions in 2025

22 HR startups with innovative solutions in 2025

22 HR startups with innovative solutions in 2025

October 31, 2024

Blooming HR startups modernizing talent management through innovation
The Covid pandemic forced many workplaces to adopt remote work faster than anyone ever anticipated and companies had to rely on digital solutions for recruiting, hiring, and managing their staff.

The global human resource technology market size was valued at $32.6 billion in 2021 and is projected to reach $76.5 billion by 2031.

What are HR startups?

HR startups are working on innovative digital solutions to help companies hire, manage, and organize employees in a way that promotes a healthy and positive work environment.

Glints

Founded in 2013, Glints is an online platform that helps young people with various career and job needs – from finding open positions to developing skills to networking with professionals. Those looking for jobs can search thousands of openings on Glints tailored specifically to students, entry-level candidates, and early career changers. They provide guides and prep tools to help job seekers polish resumes, practice interviews and improve profiles.

Glints offers career discovery assessments, online courses, and expert coaching sessions to aid personal development. Users can enhance in-demand work skills and explore different vocations that fit their talents. The platform also facilitates connections between peers as well as networking with industry veterans who volunteer to mentor emerging talent. These interactions give members insider advice and growth opportunities.

Workhuman

Workhuman has pioneered a human-centered technology platform that cultivates company cultures focused on employee appreciation, development, and collaboration. Their integrated tools for Social Recognition and Performance Enablement provide ongoing opportunities for mutual coaching, motivation, and celebration driven by peer-to-peer feedback exchanges. With over six million users recognizing coworkers’ excellence daily, Workhuman Cloud builds transparency, trust, and collective uplift across global workforces.

Their data shows that habitual peer acknowledgment significantly improves employee retention, productivity, and customer satisfaction metrics for diverse industry leaders seeking to nurture talent in the long term. As the fastest-growing platform helping teams and managers motivate achievement through purpose and meaning, Workhuman is fueling the future of work with humanity.

Cloverleaf

Founded in 2020, Cloverleaf built AI-powered features for better collaboration and self-awareness. Users link Cloverleaf to platforms like Gmail and Slack to receive helpful tips based on communication patterns. Personalized nudges promote inclusion, clarity, and empathy.

By analyzing collaboration technology, Cloverleaf delivers positive reinforcement and growth areas. Team admins access aggregate data to inform coaching and training needs. Individuals gain perspective for being better coworkers.

Personio

Founded in 2015, Personio offers an all-in-one people management platform built for SMBs that combines applicant tracking, onboarding, core HR, and absence management capabilities with easy setup and usage. This aims to automate HR processes.

By targeting underserved small businesses, Personio makes robust enterprise-grade HR software accessible to organizations lacking dedicated HR departments. Their SaaS solutions provide both consolidated tools and guidance.

Vault Platform

Founded in 2018, Vault offers employee-facing reporting tools and an organization-wide case workflow solution combining intake, investigations, communications, and analytics under one platform built around anonymity and security.

By centralizing sensitive information flows, Vault aims to help leaders and legal/HR teams handle sensitive workplace matters with consistency, care for employees, and compliance assurance. Their tools aim to foster ethical cultures.

IMocha

Founded in 2015, iMocha offers pre-built tests covering 2000+ skills that recruiters can customize and independently validate. Automated skills verification aims to deliver tailored, unbiased assessments that predict real job performance.

By quantifying talent signals early, iMocha helps organizations go beyond subjective resume screening to make data-backed hiring decisions and ensure candidates can succeed in their roles.

Eightfold

Founded in 2016, Eightfold ingests work records and employee-generated data to map talent inventory, identify high performers, suggest appropriate career paths, and enable skills-based internal mobility. This aims to boost tenure and advancement.

By leveraging AI for skills and performance analytics, Eightfold aims to transform static HR systems into adaptive, intelligent talent development engines. Their innovations demonstrate AI’s promise in amplifying human potential at work.

Sitedocs

Founded in Australia in 2012, Sitedocs provides integrated tools for managing safety checks and audits, hazard assessments, incidents and risk registers, approvals, and contractor compliance among other aspects of safety programs.

By operationalizing safety management on their digital platform, Sitedocs aims to make continuous regulatory, policy, and best practice adherence effortless and proactive. Their single connected system aims to protect staff and minimize risk.

Phenom People

Founded in 2015, Phenom People realized that HR’s digital transformation required an intelligent platform to enhance talent interaction through data insights versus one-size-fits-all software. Their approach connects employees, candidates and recruiters to company success.

With 850+ customers including Fortune 500 employers, Phenom People is helping organizations compete for top talent during the Great Resignation through unmatched talent experiences. As the workforce evolves, their platform evolves HR.

Beamery

Founded in 2014, Beamery understood that maximizing talent potential required more than siloed applicant tracking – it required interconnected journeys personalized based on each individual’s skills, interests and aspirations. Their solution aligned human potential and business vision.

Global clients like Facebook, VMware and British Airways now use Beamery to connect top talent to opportunities aligned with company and individual growth. As talent acquisition evolves, Beamery provides the system needed to compete amidst the Great Resignation.

Staffbase

Founded in 2014, Staffbase understood the challenges posed by fractured legacy communication channels and information silos as workforces mobilized. Their platform unified and digitized the end-to-end employee experience.

Global brands like Microsoft, Daimler and Adidas now use Staffbase to reach frontline workers to headquarters seamlessly. As work transforms, Staffbase ensures knowledge and culture permeate organizations edge-to-edge.

Apploi

Founded in 2019, Apploi saw an opportunity to modernize fragmented, paper-based hiring systems still common across SMBs and hourly workforces. Their platform optimizes and digitizes recruitment end-to-end.

Employers across retail, healthcare, logistics and other industries now use Apploi to simplify hiring operations and provide visibility into recruiting pipelines. As talent acquisition evolves, Apploi provides the cloud infrastructure needed to compete.

Hibob

Founded in 2015, Hibob understood the need to reinvent clunky enterprise HR systems and processes for agile, global teams. Their platform takes a user-centric approach focused on enhancing culture and growth.

Fast-scaling disruptors like Fiverr, VaynerMedia and Moveworks rely on Hibob’s responsive architecture to match their pace and culture as they rapidly onboard talent worldwide. Hibob provides HR innovation fast-growth demands.

SalaryFinance

Founded in 2015, SalaryFinance understood the link between financial stress, distraction, and attrition. Their program allows companies to support employee financial resiliency and, in turn, loyalty and performance.

Now serving over 600 employers globally including Mars, Pearson, and Compass Group, SalaryFinance is demonstrating that employee financial wellbeing positively impacts recruitment, retention, and workplace culture when supported.

Qlearsite

Founded in 2021, Qlearsite aggregates structured career history data on employees to generate analytics about organizational workforce composition, diversity, attrition risks, and more. This aims to inform strategic talent decisions.

By centralizing deeper levels of workforce insights, Qlearsite seeks to help leaders uncover essential trends, risks, and opportunities related to their most valuable asset – their people. The platform promises more informed, proactive HR strategy.

Adzuna

Founded in 2011, Adzuna aggregates millions of job ads from thousands of sites and uses data science to recommend the most relevant postings to each searcher. This promises a personalized, efficient experience.

By decluttering and custom-tailoring the job hunting process, Adzuna aims to simplify and expedite finding ideal roles. Users can focus on the best fits rather than sifting through excessive noise and unqualified results.

Deel

Founded in 2019, Deel provides integrated payroll, contracting, compliance, perks, and other capabilities to simplify employing remote teams worldwide. This aims to unlock global talent acquisition and management.

By streamlining disparate processes into one platform, Deel allows businesses to build productive remote and augmented teams across borders without the traditional headaches.

Globalization Partners

Founded in 2012, Globalization Partners provides a SaaS platform and HR support for easily hiring and managing global remote teams. They handle localization, payroll, compliance, and benefits across countries.

By removing barriers, Globalization Partners enables companies to access world-class talent anywhere. This aims to facilitate cost-effective, low-risk global team building and expansion.

Brazen

Founded in 2007, Brazen combines software and services to power talent acquisition innovations like AI-driven event automation, easy video screening, and candidate engagement analytics. Their solutions promise more effective, efficient recruiting.

By utilizing technology to reinvent recruiting workflows, Brazen seeks to help employers attract and hire the best people. Their data and event-driven model exemplifies the future of intuitive, human-centric talent acquisition.

RippleMatch

Founded in 2017, RippleMatch offers an AI-powered recruitment platform specialized for early career hiring. Their technology identifies and engages students and recent graduates for open roles based on skills, interests, and professional preferences.

Key capabilities include candidate sourcing and outreach, two-way text-based messaging, university partnership programs, and integration with existing ATS tools. This allows employers to connect talent to opportunities.

StartupHR Toolkit

Founded in 2018, StartupHR Toolkit provides ready-to-use HR document templates covering key processes like recruiting, onboarding, payroll, performance management, and offboarding. This simplifies compliance for scaling companies.

Key HR document categories include job descriptions, offer letters, policies, employee communications, training checklists, and legal forms compliant across global jurisdictions. This toolkit scales smoothly as teams grow.

Hirect

Founded in 2019, Hirect offers an intelligent hiring platform that matches vetted candidates with startups instantly over chat. Hirers screen and interview applicants in real-time conversations.

Key features include AI-recommended profiles, integrated chat, automated background checks, and analytics dashboards. This allows startups to source and screen talent efficiently in one interface.

Conclusion

Our list presents 19 HR startups that are making an impact on the way companies hire and manage their staff. With remote work becoming the “new normal”, the number of these innovative HR startups will, without a doubt, grow tremendously.

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24 cutting-edge social media startups to watch in 2025

24 cutting-edge social media startups to watch in 2025

24 cutting-edge social media startups to watch in 2025

October 31, 2024

Amazing social media startups with fresh approach on social networking
The social media landscape has expanded rapidly since the rise of industry titans like Facebook and Twitter in the mid-2000s. In fact the social media market has a projected market volume of US$189.50bn by 2027.

With wide demographic appeal across generations, geographies, and cultures, entrepreneurs continue seeing potential in innovating the ways people interact online.

What are social media startups?

Social media startups tap into our basic human need to share experiences and form bonds. They build fresh platforms designed to foster new types of interactions and bring people together in creative ways.

Top social media startups

Complete list of social media startups that are worth knowing:

Tribe

Founded in 2014, Tribe operates an online marketplace that connects digital marketers to creators for branded content production. Their platform makes it fast and affordable for brands to source customized photos, videos, and designs. In the past, getting quality branded content often meant high agency fees and long turnaround times. 

Tribe gives companies self-service access to over 100,000 creators from 167 countries. Marketers can submit briefs detailing exact content needs. Creators then submit proposals and samples. Once the brand selects its preferred creator, TRIBE facilitates messaging and file delivery through its dashboard. They ensure creators get paid fairly while brands get rights-cleared, original branded content completely tailored to any campaign.

Partiful

Founded in 2020 Partiful is a startup aiming to make event planning a breeze. They target busy people who want to throw memorable parties without the hassle.  Unlike relying on scattered texts and chats, Partiful offers a central platform to create event pages, invite guests, track RSVPs, and send updates.

They even boast a fun and user-friendly interface to build excitement for the event. Partiful seems to be gaining traction with young professionals and tech founders and could be the go-to invite app for your next gathering.

Gloat

Gloat operates an internal talent marketplace enabling employees to discover and apply for jobs across the parent company and its subsidiaries. The platform gives workers transparency into growth paths by showcasing vertical, lateral and complimentary internal openings tailored to individual skills and aspirations. Workers signal readiness while managers staff critical roles faster by tapping motivated yet underutilized talent already familiar with company culture and systems.

With retention risk detection, succession planning tools, and skills-matched recommendations, Gloat gives enterprises data-driven visibility to cultivate, rather than acquire, their strongest future leaders. By matching existing employees with the best-fit internal opportunities first, Gloat helps organizations optimize development, engagement and retention for today’s fluid workforce.

Nextdoor

Founded in 2011, Nextdoor created a modern town square gathering place online for hyperlocal conversations and recommendations. Features like neighborhood groups, local business listings, and free item exchange aim to foster neighborhood cohesion.

By creating a digital hub for neighborhoods, Nextdoor facilitates local bonding. The app bridges online and offline communities in a purposeful way. Given widespread member adoption, Nextdoor clearly fills a need.

Wombo

Launched in 2020, Wombo quickly amassed popularity for its realistic, synchronized lip syncing effects applied to user photos. The app makes deepfake face manipulation accessible to anyone for humor and creativity.

By showcasing AI’s media generation potential through music, Wombo pioneered viral deepfake entertainment. Their platform allows experiencing joyful applications of machine learning advancing creative possibilities.

Torum

Launched in 2018, Torum incorporates DeFi and NFT features enabling monetization like tipping content in tokens, staking collectible social media NFTs, and earning from quality engagement.

By integrating crypto models, Torum incentivizes participation, ownership and governance. The platform aims to value contributors and enable community-driven ecosystems.

Kumu Holdings

Launched in 2018, Kumu enables users to stream talent shows, sell products, and send virtual gifts to creators. Fans and celebrities engage via live broadcasts tailored for the mobile format.

By pioneering interactive social streaming, Kumu helped energize underserved communities through participatory entertainment supporting new economic opportunities.

ResearchGate

Launched in 2008, ResearchGate enables researchers to share and access papers, ask questions, network across institutions, and stay updated on new findings.centralizing scholarly exchange and resources.

By fostering community, ResearchGate accelerates research productivity, feedback, and new developments. Their open platform cultivates advancement through cooperation between siloed disciplines and geographies.

Socialbakers

Founded in 2008, Socialbakers offers an all-in-one toolkit including organic content tracking, paid campaign administration, influencer management, and automated audience analysis leveraging machine learning.

By centralizing core capabilities, Socialbakers helps consolidate workflows and inform strategies with data. Brands gain visibility and control to improve social ROI.

POPS Worldwide

Founded in 2014, POPS produces content tailored for digital and social media engagement relying on data to identify trending topics and promising new formats. Their slate contains over 50 series each with unique interactive elements.

By pioneering new video content concepts, POPS taps into evolving viewing habits. Their digital-first model favors creative risk-taking and community building over traditional constraints.

Investing.com

Founded in 2007, Investing.com offers a comprehensive suite of financial products including streaming quotes, trading charts, breaking news, economic calendars, portfolio trackers, technical indicators and cryptocurrencies.

By centralizing financial information and analytics, Investing.com delivers a robust resource to supplement investment research and strategy. The breadth of data caters to every trading approach.

#paid

Founded in 2019, #paid provides brands access to a global influencer database sorted by audience demographics and engagement metrics. Companies can browse relevant creators, manage contracts, and track campaign analytics in one dashboard.

By centralizing influencer discovery and collaboration, #paid streamlines the process for brands to identify and activate effective influencer campaigns at scale.

AgoraPulse

Founded in 2015, AgoraPulse centralizes social listening, publishing, engagement, and reporting on one intuitive interface. Users save time switching between applications. Robust free plans cater to early-stage companies.

By consolidating functionality in an affordable package, AgoraPulse provides essential capabilities without overwhelming or overcharging customers. Their model favors simplicity and transparency.

Mys Tyler

Launched in 2019, Mys Tyler has women input their measurements to join relevant Fashion Houses matching their fit needs. Users share and get feedback on looks while discovering flattering, affordable finds styled just for their shape.

By catering to underserved fit niches, Mys Tyler taps unmet demand for community and inclusive fashion discovery. Their targeted recommendation algorithm celebrates diversity.

Linkfluence

Founded in 2006, Linkfluence tracks online discussions across social platforms to provide market insights and reveal partnership potential based on conversation patterns and influencer analysis.

By revealing connections between entities and audiences, Linkfluence aims to inform strategic decisions with social data. Clients can validate ideas against community needs or uncover ideal partners through interest graph insights.

Wrapp

Launched in 2011, Wrapp partners with retailers to distribute branded gift cards to consumer app users as they hit milestones or complete associated interactions. Users redeem gift cards instore or online.

By digitizing loyalty programs and gifts, Wrapp modernizes promotions with convenience while providing data on engagement. For brands, Wrapp drives measurable conversions and sales at scale.

Tonsser

Launched in 2014, Tonsser enables athletes to build accessible player profiles scouts actually use to evaluate talent, track performance through training tools, get expert coaching content, and directly message experienced players.

By providing a development hub and exposure channel, Tonsser empowers youth players’ aspirations while expanding scouting visibility. Young standouts gain control over their sports journey.

SamyRoad

Founded in 2014, SamyRoad developed tools to discover influencers by audience attributes and engagement rates across social platforms. Brands can browse profiles, collaborate on campaigns, and track performance from one intuitive dashboard.

By streamlining influencer discovery and campaign management, SamyRoad powers results-driven creator partnerships at scale. For marketers overwhelmed by fragmented processes, their solution brings coherence and effectiveness.

Smarp

Founded in 2011, Smarp helps companies distribute personalized communications across digital channels, foster two-way dialogue through surveys and posts, and empower brand ambassadorship by equipping staff with ready-to-share content.

By unifying internal communications and advocacy, Smarp helps organizations connect employees to purpose and leverage their collective impact. Engaged and enabled employees become powerful brand advocates.

NewsWhip

Founded in 2011, NewsWhip tracks content velocity across sites and authors in real-time to provide competitive intelligence on high-performing formats, topics, timing and platforms. Users discover popular narratives and optimize publishing accordingly.

By benchmarking content engagement, NewsWhip aims to help brands deliver stories optimized for impact and audiences. Trend analysis ensures content resonates with target demographics and interests.

Pepper the App

Launched in 2020, Pepper users share cooking videos, images, and commentary within a community of fellow food enthusiasts celebrating culinary arts. Features like weekly cook-off challenges foster engagement.

By cultivating an inclusive food-focused social network, Pepper taps into passions that unite billions. Their niche appeal celebrates a universal joy. For any cook or foodie seeking community, Pepper delivers a welcome place to share, learn and appreciate the delicacies bringing flavor to life.

Fishbowl

Launched in 2016, Fishbowl offers virtual spaces where professionals engage in anonymous yet meaningful dialogue. Members discuss workplace challenges, share knowledge, and find camaraderie with like-minded peers.

By fostering authentic exchange, Fishbowl taps unmet needs around professional bonding beyond office walls. Anonymity drives vulnerable discussion and mentorship.

500px

Founded in 2009, 500px features stunning original image galleries, licensing services, online print sales, challenges, and events to spotlight photographers. Community tools foster discussion and inspiration.

By celebrating remarkable photos, 500px cultivates meaningful human connection through visual storytelling. Photographers unlock new revenue streams and distribution channels for their work.

Exolyt

Launched in 2020, Exolyt provides an enterprise dashboard delivering audience insights, campaign tracking, competitive benchmarking, creator discovery, and platform guidance customized for business goals.

By making TikTok metrics actionable, Exolyt helps brands translate creativity into measurable impact. Marketers learn what content resonates, optimize investment, and turn engagement into conversions.

Conclusion

Social media startups tap into our basic human need to share experiences and form bonds. They build fresh platforms designed to foster new types of interactions and bring people together in creative ways.

Discover more creative startups that might interest you:

 

  • Ground-breaking space startups redefining our limits of space exploration.

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Top 17 thriving dating startups to know in 2025

Top 17 thriving dating startups to know in 2025

Top 17 thriving dating startups to know in 2025

October 31, 2024

The best dating startups for relationship seekers

We get it – dating is hard! In an ironic way, finding love has never been so easy, yet so difficult. The online dating industry is on a track to reach $17.28 billion by 2030. This is why new dating startups are emerging with creative solutions that are design to help people find love online – easier!

What are dating startups?

Dating startups are on a mission to find solutions that help people connect romantically online in more faster, easier and sustainable way.

Top dating startups startups

Complete list of the most innovative dating startups that are worth knowing:

SeeMe

Founded in 2007, SeeMe is a dating app with a unique approach to making connections. It enables users to turn chance real-world encounters into possible matches. The SeeMe app lets you discreetly view profiles of people around you in public places like coffee shops, bookstores, or events. If you both express interest after crossing paths, it will show your matched profile so you can message. This unlocks online dating while still preserving the romantic magic of those serendipitous meetings in real life.

SeeMe puts date planning in women’s court once matched. Female users control the conversation flow and pace, plus they select the location if an offline date is set. This safety-oriented model gives women confidence and control while balancing the dynamics between genders.

Paktor

Paktor operates a dating-centric social network facilitating more meaningful connections for singles. Built for users seeking relationships, their app cultivates trusted communities encouraging thoughtful engagement between compatible individuals. Paktor empowers members to go beyond surface-level profiles by sharing short videos, icebreaker games, audio messages and interest tags sparking organic discovery.

With strong privacy controls and prompts for multidimensional sharing rare for dating apps, Paktor provides welcoming spaces that help take the awkwardness and uncertainty out of expanding one’s social circles. By designing uniquely human-centric features tailored for singles ready to meet partners actively fostering mutual understanding and care, Paktor proves technology can enable profound human connection at scale when intentions align.

Muzmatch

Founded in 2015, Muzmatch aimed to build trust and convenience into Muslim matrimonial search. Features like photo privacy settings, in-app messaging, and location-based matching help navigate cultural nuances sensitively while finding promising prospects.

With over 3 million members, Muzmatch facilitates introductions between compatible couples by addressing unique needs. Users benefit from tailor-made tools that honor religious and ethnic diversity within their tradition’s core tenets around marriage.

Feeld

Launched in 2014, Feeld allows couples and singles to create a profile and specify desires ranging from polyamory to open relationships and kink. Users match and chat privately or in group chats.

By fostering a judgment-free space, Feeld aims to empower curiosity and conscious sexuality. Their community values open-mindedness, inclusion, and consent above all.

Hinge

Launched in 2012, Hinge matches singles through friends-of-friends on Facebook. Profiles and prompts encourage sharing personality and interests. The app discourages superficial swiping.

Features like prompts and user reviews aim to reveal compatibility beyond appearances. By promoting substance over volume, Hinge wants successful matches to lead to deleting the app.

CLiKD

Launched in 2019, CLiKD has users specify essentials and absolute no’s early in the signup flow. Advanced matching then surfaces profiles aligned with non-negotiable standards.

Features like Dealbreaker Badges on profiles reinforce alignment on must-haves. By putting critical filters first, CLiKD aims to spare users wasted time on mismatches. Their matching prioritizes pivotal harmony indicators.

Snack

Launched in 2019, Snack has users post casual selfie videos showing interests and quirks. The organic content provides a sense of mannerisms, humor, and self-expression.

Snack profiles feel more candid than static photos. Users swap videos and chats as initial screening before dates. By expanding beyond detached photos, Snack aims to help daters showcase and discover real personalities.

AntiLand

Launched in 2021, AntiLand facilitates chat rooms around shared interests for friendly discussion. Users gain karma for positive interactions but lose it for unwanted advances.

By incentivizing respectful behavior, AntiLand cultivates an uplifting community. Their karma model aims to enable connections without toxicity.

Salt

Launched in 2017, Salt fosters a community around shared Biblical values and devotion. Features like daily prayer prompts nurture spiritual connections. Matches message privately.

By catering specifically to Christians, Salt provides tailored social discovery within that niche. Their focus celebrates faith while helping members meet quality partners who share beliefs.

HER

Launched in 2013, HER facilitates connections between queer, bisexual, and lesbian women and non-binary people. Users match, chat, and attend local events together.

By welcoming the full spectrum of orientations, HER provides an inclusive alternative to mainstream apps. Their niche focus celebrates and empowers the LGBTQ+ cohort with a sense of belonging.

S’More

Launched in 2019, S’More aims to foster substantive connections by initially hiding physical attributes. Bios and messaging help users learn shared interests and compatibilities first.

As exchanges continue, profile photos become clearer to reveal looks. By delaying the reveal, S’More combats superficial judgments in digital dating.

Raya

Launched in 2015, Raya requires referrals and formal applications to join. Celeb members have included Demi Lovato, Amy Schumer, and Trevor Noah. The app connects influential figures across industries.

Raya cultivates exclusivity through privacy features like requiring phone contacts be hidden. By maintaining elite status, the app positions itself as a high-society digital destination.

Thursday

Launched in 2017, Thursday opens every Thursday at 6 PM and closes at midnight in each time zone. Users match and message just during that window.

By limiting usage, Thursday fights dating app burnout. Their approach aims to empower more present, mindful dating balanced with non-app life. Matches feel more meaningful with restricted chatting time.

Happn

Launched in 2014, Happn displays users you may have organically encountered in public based on proximity. See someone cute at the coffee shop? They may pop up in your Happn feed.

By bridging digital and physical encounters, Happn aims to spark natural connections rooted in serendipity. Their time and place matching mimics how people traditionally meet in unexpected moments.

Betterhalf

Launched in 2017, Betterhalf built a partner prediction engine analyzing patterns in millions of happy couples. The AI model surfaces users likely to have enduring relationship success.

Matches are made on dimensions like values, intellect, and emotional needs beyond basic demographics or locations. By tapping behavioral data, Betterhalf aims for relationships built to go the distance.

Tantan

Launched in 2014, Tantan matches based on user profiles, interests, and swipes just like Tinder. Chat features encourage quick conversations to spark connections.

By localizing elements for Chinese daters, Tantan carved out enormous popularity. Their model blends globalized design with regionalized features like real-time video streaming.

Blued

Founded in 2012, Blued takes cues from platforms like Grindr while optimizing for regional preferences. Users match, chat, and join group Live streams. Optional authentication boosts security.

By designing around Chinese cultural nuances, Blued tapped an underserved niche. Their localized model facilitated discovery and belonging for a marginalized cohort.

Conclusion

As our expectations of dating apps continue to grow, it’s likely that fresh ideas and niche communities tailored to our interests will prevail. One thing is for certain – we have only begun to tap into the potential of technology to change how we build romantic connections online. These trailblazing dating startups are certainly worth keeping an eye on if you’re dissatisfied with the status quo.

Discover more creative startups that might interest you:

 

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Top 22 delivery startups to keep an eye on in 2025

Top 22 delivery startups to keep an eye on in 2025

Top 22 delivery startups to keep an eye on in 2025

October 31, 2024

Innovative delivery startups revolutionizing the delivery experience
The on-demand economy has opened up new opportunities for delivery startups to provide convenient services to customers. With a market size expected to reach US$1.85tn in 2029, more companies are entering this growing space. With just a few taps on a smartphone, customers can have groceries, takeout food, and other items delivered directly to their door.

What are delivery startups?

Delivery startups aim to provide fast, convenient and reliable delivery to customers by connecting them to businesses and organisations.

Top delivery startups

Complete list of the most successful delivery startups that are worth knowing:

Ziply

Founded in 2020, Ziply is a delivery service startup that aims to provide businesses with fast, reliable same-day delivery options at affordable rates. Their services help shops and restaurants bridge the gap between traditional shipping speeds and customers’ expectations for immediacy.

The Ziply model relies on a hyper-local network of contracted drivers who can make prompt pickups and deliveries within hours. Customers get real-time tracking updates after placing an order. They offer on-demand delivery for last-minute orders or pre-scheduled delivery times for planned shipments.

PillPack

PillPack offers convenient full-service pharmacy capabilities shipping medications straight to your door, already organized by date and dose for simplified adherence. After analyzing customers’ medication regimens, PillPack’s licensed team pre-sorts tablets and capsules into personalizeddose packets labelled with exact timing and instructions.

This hassle-free system saves customers trips to the pharmacy and empowers individuals of all capacities to consistently take multiple medications properly without additional devices or reminders. Automating organization, preparation, and delivery, PillPack’s mail-order pharmacy strives to remove all barriers to critical therapy adherence. By handling the logistics in the backend, PillPack enables anyone to seamlessly focus on their health goals.

GoShare

Founded in 2015, GoShare offers an app to dispatch nearby drivers with cargo vans and pickup trucks. Users describe the job like furniture delivery or hauling construction debris. GoShare handles the matching and pricing.

The service aims to make borrowing a truck convenient and affordable. For one-off jobs requiring a truck, GoShare provides quick access without long-term commitments.

Beelivery

Founded in 2017, Beelivery partners with local stores to provide ultrafast delivery from their inventory. Shoppers browse participating grocers online and schedule same-day delivery.

Drivers fetch orders from the store then deliver to the customer’s door. By teaming with existing stores, Beelivery makes speedy fulfillment possible without complex warehousing.

Trifecta

Launched in 2015, Trifecta prepares fully cooked meals with organic ingredients and complex carbs. Meal plans are customized for goals like weight loss, muscle gain, and plant-based eating.

Trifecta handles sourcing, cooking, and delivery so customers have healthy ready-to-eat meals without any prep. By focusing on quality over convenience, Trifecta taps consumer demand for fresh, nutritious fare.

Flexport

Founded in 2013, Flexport offers a platform matching shippers with carriers along with transportation management tools. Clients get visibility into transit while Flexport handles customs, warehousing, drayage, and last mile.

By centralizing supply chain workflows digitally, Flexport adds simplicity, transparency, and data insights. Their tech-enabled services aim to upgrade an antiquated global shipping framework.

Shippify

Founded in 2015, Shippify’s platform coordinates warehouse storage, packing, delivery drivers, and other logistics for retailers. Merchants gain shipment visibility and optimization capabilities.

By enabling on-demand fulfillment with vetted drivers, Shippify unlocks flexible scalability. Their API also integrates with e-commerce platforms. The shipper community model aims to upgrade regional delivery infrastructure.

Ninja Van

Founded in 2014, Ninja Van built an express courier network using algorithms to optimize driver routes. Their focus lies in hyperlocal logistics for cramped urban areas.

Ninja Van handles last mile hand offs from major ports and airports. Their technology plots the fastest transit routes through crowded streets. By streamlining last mile, Ninja Van enables next-day regional e-commerce delivery at scale.

Daily Harvest

Founded in 2015, Daily Harvest ships ready-to-blend smoothies, harvest bowls, oat cups, soups and more nationwide. Their recipes feature organic vegetables and superfoods.

Daily Harvest handles sourcing, prep, and delivery so customers have nutrient-dense meals and snacks on-hand. Their focus on farm-frozen ingredients and nutrition taps into health-conscious consumer priorities.

Rinse

Founded in 2013, Rinse provides door-to-door laundry services in select metro areas. After customers request a pickup, drivers collect items and handle washing, drying, and drop-off. The app manages scheduling and notifications.

By handling the laundry process end-to-end, Rinse saves customers the hassle of going to laundromats or drop-off services. For anyone without laundry access, Rinse removes a major errand burden.

Kitopi

Founded in 2018, Kitopi partners with food brands to launch delivery-only virtual restaurants operated out of their centralized commissary kitchens. This removes overhead for partners.

Kitopi handles cooking, packaging, order logistics, and delivery fleet management. By offering turnkey kitchen services, Kitopi allows food brands to tap into online ordering without operating expensive kitchens.

Scurri

Founded in 2011, Scurri centralizes cross-channel order management and shipping communication. Customers get a unified interface linking webstores, sales channels, and logistics providers.

Key features include order aggregation, carrier compliance, shipment tracking, and delivery notification tools. By standardizing data flows, Scurri aims to simplify complex post-purchase logistics for retailers.

Shipper

Launched in 2021, Shipper offers tools to streamline quoting, booking, tracking, customs clearance, and payments. Freight forwarders manage the entire process on one intuitive platform.

Key features include online load boards, shipment visibility, and collaboration workflows. By centralizing workflows, Shipper aims to optimize freight operations and delivery.

Zoomo

Founded in 2017, Zoomo leases e-bikes to delivery riders needing efficient, zero-emissions transportation. The bikes feature modular power packs for long range and swapability.

Zoomo handles maintenance, replacement, and charging infrastructure. Riders gain access to reliable electric bikes without an upfront purchase.

PedidosYa

Founded in 2009, PedidosYa partners with local eateries to offer delivery or pickup. Customers can browse menus, order, and track meals via the app. Partners receive tablet POS systems to manage orders.

By providing the digital infrastructure, PedidosYa allows restaurants to enable delivery without developing their own platforms. The company handles marketing, payments, and logistics coordination.

Paack

Founded in 2015, Paack developed algorithms to plot driver routes and schedule deliveries based on shopper time preferences. This maximizes drop density while minimizing mileage.

Paack handles pickups from retailers and final mile distribution. By coordinating logistics around customer time windows, Paack unlocks precision delivery with lower emissions.

Shippit

Founded in 2015, Shippit consolidates shipping workflows onto a single platform. Retailers connect sales channels, select carrier services, and track shipments in one dashboard. Automated notifications update customers.

By coordinating logistics digitally, Shippit provides transparency into order status. Their unified system aims to take the guesswork out of delivery.

Merqueo

Founded in 2012, Merqueo stocks its own warehouses to enable fast fulfillment. They also integrate with local stores to access wider inventory. Customers place orders via app or web.

By combining owned and crowdsourced capacity, Merqueo unlocks speed and selection. Dark stores situated inside cities remove delivery friction. For consumers, they provide a robust grocery selection with same-day convenience.

Cheetay

Launched in 2020, Cheetay handles end-to-end order processing and delivery through their own warehouses and fleet. Advanced mapping algorithms plot the fastest possible routes in real-time.

Cheetay opens access to a broad shopping selection with unheard of delivery times. Their vertically integrated model removes supply chain barriers to ultrafast fulfillment.

Club Feast

Founded in 2020, Club Feast handles ordering, preparation, and office delivery for breakfasts, lunches, snacks, and events. Companies can customize menus while employees select meals online.

By centralizing food planning and distribution, Club Feast makes corporate dining seamless for both employers and staff. Their tailored approach aims to upgrade a fragmented space.

DoorDash

Founded in 2013, DoorDash was one of the first companies to offer on-demand restaurant delivery.

Today, DoorDash works with hundreds of thousands of restaurant partners while serving thousands of cities across North America. Their app and website enable browsing local menus and tracking orders.

Starship

Founded in 2014, Starship developed sidewalk-navigating robots that can carry packages, groceries, and food orders. The robots use cameras, sensors, and AI to travel along sidewalks and cross streets.

Users unlock deliveries with their phone when the robot arrives. By automating courier services, Starship aims to make delivery substantially cheaper and more convenient.

Conclusion

The on-demand delivery space continues to evolve rapidly, and it will be fascinating to watch these top startups adapt in the years to come.

Discover more creative startups that might interest you:

 

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