Crucial factors to consider when choosing your business location

Crucial factors to consider when choosing your business location

Crucial factors to consider when choosing your business location

December 11, 2021

Factors to consider when choosing a business location
Location, location, location. It is all about the business location. You may have the most exceptional product or service on earth, but if your business is located in the middle of nowhere, the reality is you won’t make much money. 

Firstly it’s important to find out what business location is good for the type of business you operate. Are you a retail business, mobile business, industrial site, or are you expanding from online business to online and brick-and-mortar? Every business type needs to prioritize different factors when choosing a business location, but there are some fundamental factors that apply to all types of businesses. When choosing a location, you should also consider if you want to announce a new business location for marketing and publicity purposes.

9 things to keep in mind when choosing a business location

A business location strategy takes planning and research and a willingness to thoroughly vet all of your options. To help you, we have carefully selected the most crucial factors to consider, when choosing a business location for your business. With these helpful tips, you can identify the best place to locate your expanding business. 

Proximity to the market

The closer you are to your customers, the greater the chance that they will buy from you again. Who is your customer and where are they located? Are they other manufacturing companies? or are they an end consumer? You must have answers to these questions, before choosing a business location.

Rent price

You might think this goes without saying but the rent price is not all you need to consider when it comes to money. When choosing a business location you must consider the hidden cost of doing business as well. Renovations, taxes, utility upgrades, minimum wage requirements, and economic incentives are costs that can increase your costs or save you some money. 

Moreover, don’t underestimate the power of word of mouth. Before you sign the rental papers, speak with other business owners in that area. Find out as much as you can about the location. In the end, you can never know for sure whether a business location will bring success to your business or not, but making thorough research will help you ensure if a location is the best fit for your business.

Demographics

Demographics are without a doubt, one of the most significant factors to consider when choosing a business location. It’s important to be near your target customer group. For example, you don’t want to sell gaming consoles in an area populated with older generations. The sales will be higher in an area dense with your target market.

Infrastructure and accessibility

Good infrastructure is beneficial to any kind of business. Power and water supply, good road connections are just a few factors to consider when choosing your business location.

Lack of enough parking spaces for your employees, or accessibility for people with disabilities, can be an issue in some locations. A good location for business is usually not in a busy city area but exclusions apply. Nobody wants their employees to spend hours getting to work. Therefore, choose a location that won’t cause any problems with daily routines and tasks.

Distribution network

If your business is doing manufacturing, you’ll require a good location for a business start-up. Nobody likes to spend more money on transportation than they have to. Think twice before choosing a business location, good proximity to suppliers is key in minimizing logistics costs.

Fortunately, you can leverage Enterprise League to find a pool of suppliers near your location. It’s free and it’s simple to use. Just set up your company profile within a minute and find the best suppliers around you with a single search.

Competition – to be closer or not

This business location factor is a double-edged sword. It creates both an advantage and a disadvantage. For instance, if the location has a lot of surplus customers because of your competitors, you might attract them as well– an extra benefit for your business. However, it can also go in the opposite direction – if both sides sell the same product, one team will end up losing. 

Moreover, taking over a business location that’s not saturated by your competition might be a great opportunity to kick-start your business. But make sure that your product or service is in high demand in that area. Keep in mind that the reason your competition is low in some locations might indicate that it just doesn’t fit your business type.

Remote business location

A remote location is another flexible solution that can help any business. Having your business on a B2B platform gives you the benefit to access and work with any location worldwide. You will no longer have location as a barrier and you can easily collaborate with companies from every location and all sectors. Start using the B2B platform, share business tenders, receive proposals and share deals.

Safety

Even though safety might be underestimated it’s still one of the most crucial factors when choosing a good business location. This mostly applies to businesses that might be at a higher risk for burglary and theft but applies to every type of business as well. Your and your employee’s safety can’t be compromised, especially if your business operates during the night.

Recruiting efforts

If you are planning to hire employees, good access to public transportation will be a big plus for your business. Finding quality employees is not easy these days, so don’t put yourself in a position to lower your standards because you couldn’t entice a qualified workforce.

Conclusion

There are a lot of factors to consider when choosing a business location. From the rent price to available parking, to market demand, it’s all worth it since picking a good location will significantly help you kick-start your business.

The closer the products are to your customers, the higher your market value. Lastly, after going through all these factors, judge your location from customers’ or employees’ perspectives, besides from you as a business owner, and get even more insights to help you make the best decision.

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The impact and importance of gratitude in business

The impact and importance of gratitude in business

The impact and importance of gratitude in business

December 10, 2021

Importance of gratitude in business

Why is it that it takes us zero seconds of reasoning to complain at work , but years would pass and we’d still feel uncomfortable expressing gratitude at a coworker? As a matter of fact, it seems like we are badly programmed to overlook the importance of gratitude in business.

A successful business is built upon solid
relationships with your suppliers, employees, partners, clients, collaborators and even accidental passersby. One way to nourish these relationships is by adopting a habit of expressing gratitude in business. However, this doesn’t mean that a thank-you card during the holiday season or a box of chocolates is enough. In fact, the power of gratitude in business lies in consistency and sincerity. When practiced daily, and not just occasionally, the effects are much more profound and meaningful, reflecting on every aspect of your company.

Putting the the importance of gratitude in business on the spotlight

Let us help you understand why small business owners should encourage gratitude in business and practice it themselves, within the organization as well as in outside collaborators, if they want to accomplish their business goals. Making sure that their employees understand the value of gratitude in business reflects the leadership skills of the manager in charge.

Gratitude in the business for growth

Showing gratitude towards your employees and encouraging them to adopt the same mindset will amend many broken links that cause problems within your business. Moreover, when a person feels appreciated for their work they subconsciously mirror it through their acts and efforts, which means productivity and efficiency rise.

You’d be surprised to see how a simple “Thank you” can turn your most insecure worker into an unstoppable force.

It’s safe to say that gratitude is the antonym to negative feedback which promptly results in bad communication and dissatisfaction. However, we’re not saying to use the power of gratitude in business as an opportunistic weapon. On the contrary, you should show genuine thankfulness and care towards others. Of course, a badly executed task or attitude shouldn’t be addressed with appraisal.

Show appreciation toward your clients

One way to spread gratitude in business is to let your clients know that you value their loyalty and reminding them how grateful you are of their support is a major step towards building unbreakable bonds.

Expressing gratitude through words goes a long way, but putting those words into action goes even further. Namely, there are many ways to thank your customers and reward them, and loyalty card schemes or early-access programs are definitely among the best customers. Moreover, impromptu gifts and personalized touches  always strike the right cord, making customers come back and trust their needs into your hands over and over again. Or you can even go as far as taking them for a day out. It’s fun, unusual and it makes them feel special.

All in all, when gratitude is an essential part of the relationship with your clients, it’s inevitable to experience customer satisfaction hitting record highs, an ever-growing client base and profits always on the rise.

Affirmation builds strong partnerships

Finding faults and pointing them out is the easiest job ever done. On the other hand, recognising the good and affirming it loud and clear is somehow harder. Nevertheless, it helps you connect with other entrepreneurs and build lasting partnerships. No man is an island, and the same goes for business owners too. Correspondingly, success is most easily achieved when we back up each other.

Once again, the key to nurturing long-lasting relationships with other businesses lies in the power of gratitude. Communicate your appreciation with them. Make them aware of how much you respect their work. It can be a sudden call just to say “Well done”. Or perhaps a lunch, a sincere handshake, a better deal proposal, a box of Cuban cigars, a day at the SPA gift card… In fact, expressing gratitude in business can be anything as long as it is from the bottom of the heart and with no secret agenda.

Gratitude in business makes employees happier

Grateful people are happy people and that clearly reflects on the workplace environment. Positive workplace culture is a clear sign of a good boss that understands the importance of gratitude for business. It is not a secret that employees work better together with people that they like than with coworkers they don’t get along with. Gratitude allows us to appreciate other employees and that quickly snowballs into a much more happier environment for everyone to work with.

Conclusion

Much can be said about the importance of gratitude in business, but we’ll just leave you to reflect these wise words by John F. Kennedy:

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words but to live by them.”

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Benefits of signing a memorandum of understanding

Benefits of signing a memorandum of understanding

Benefits of signing a memorandum of understanding

December 07, 2021

Benefits of signing MOU

If you are in the process of entering into a business venture or personal deal, it is always advisable to ensure that both parties are on the same page. A contract is a great way to achieve this. However, before getting to such a level of agreement, laying out the initial foundation for the contract is vital. There is no better way to do this than through a memorandum of understanding (MOU). 

So, how do you get started with preparing an MOU? The process should not take a long time. You can find some MOU templates online, for example, the template by FormsPal, and fill it out with relevant information. But before that, let’s get to know more about MOU—what is it, and is it beneficial to sign one? Keep reading to learn more.

 What is a memorandum of understanding?

We place a MOU between a handshake deal and a contract. Perhaps a better definition would refer to a MOU as a preliminary written agreement outlining the future contract’s primary terms or framework. A memorandum of understanding remains a powerful tool, as it creates a platform for agreement between two consenting parties.

When preparing a MOU, it is advisable to note that the document cannot pass for a legally binding contract. Nevertheless, it still serves the purpose because there is much resemblance in its contents to a formal contract. As such, and depending on how the words are crafted, there are instances when an MOU is legally binding and enforceable.

Under what circumstances can you use a MOU?

Usually, a memorandum of understanding is helpful when entering commercial partnerships. Such a document establishes the different expectations and goals of the partnership. With a MOU, the parties involved get a clear description of their obligations and rights to one another. 

So, let us look at the circumstances when you may need to use an MOU.

You will find a MOU helpful in case:

  • You are not interested in any form of legal ties.
  • You are looking for a mutual partnership.
  • You intend to highlight common goals for a buyer-supplier relationship.

Is signing a memorandum of understanding beneficial?

Of course, the first question before you even go through the trouble of preparing an MOU is the advantages of preparing a memorandum of understanding. 

Here are some of the benefits you will get from signing a memorandum of understanding:

    Establish a common intention

    Just as with any business deal, understanding the goals and objectives between the involved parties is significant. Still, it can be a daunting task at times. Signing a MOU can make it easy to strengthen the business ties. 

    Most business deals fail due to the absence of effective communication and unambiguous terms. And that’s where it becomes necessary to sign a MOU. With such a document, the agreeing parties have the needed clarity about their expectations and requirements for the partnership. Resultantly, they identify a common intention, which they can build up in the future.

      Establish a common intention

      Let’s face the truth—at times, business negotiations are uncertain and rocky. In fact, most deals are significantly hazy during the initial stages. The last thing you would want prospecting for a business deal is you disagreeing with your partner. A well-crafted MOU safeguards all the parties’ interests, thus lowering uncertainty in the objectives and expectations. Usually, MOUs are beneficial when dealing with commercial relations and partnerships that are projected to last long. 

      Having well-stipulated ambitions and prospects, especially during the initial negotiations, will help you avoid instances of disagreement with your partner. In addition, signing an MOU reduces the uncertainty and risk when preparing a contract in the future. The rationale is that the document sets out all the proposed terms agreeable by both parties.

        Keep a record of prior agreement

        Usually, when negotiating a business or mutual deal, you should agree on some terms with your partner. Such terms are often captured in the final contract. So, what would happen in case one of the parties does not remember the terms or retracts? That’s when a memorandum of understanding becomes useful.

        A MOU acts as a foundational document for a future contract. Even though such a document isn’t legally binding, it is highly beneficial as a records keeper because it highlights everything the parties involved agreed upon. Therefore, with an MOU, you can always refer to any agreements entered in the past as the parties clearly understand their shared goals and objectives.

          Governs engagements

          Have you ever entered into an engagement and later found out it wasn’t favorable for you? It is natural to find yourself in such conditions. As highlighted, a memorandum of understanding facilitates your relationship with the other individual. As an initial document when setting out a commercial partnership, a MOU establishes the goals and objectives that the parties should work towards accomplishing.

          The MOU makes it easy to terminate the engagement because it is not legally binding, as with the case of a contract. However, the terms of exit must be stipulated and discussed amongst the parties. In this case, you do not have to worry about the stress, cost, and complexity that comes with terminating a contract.

            Conclusion

            When entering into any form of partnership, it is critical to ensure that all parties have a clear understanding of the agreement’s intentions, objectives, and terms of engagement. Thus, preparing a memorandum of understanding can save you a lot of frustration and stress that comes with such partnerships. Besides laying out a foundation for future contracts, an MOU will help both parties understand the objectives and intentions of the project, make it easy to exit it, and keep a record of all the agreement’s terms. 

             

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              8 best countries to start a business in 2022

              8 best countries to start a business in 2022

              8 best countries to start a business in 2022

              November 19, 2021

              Best countries to start a business

              The COVID-19 crisis has been extremely challenging for businesses worldwide. However, it also presented plenty of opportunities that savvy entrepreneurs hurry to make use of.

              Startups are getting a chance to truly shine today, especially as the world is growing progressively more globalized. So knowing the best countries to start a business can be a massive factor for success.

              Without a doubt, one of the most important things any investor or a future business owner needs to consider now is that you have the freedom to build that startup anywhere. Modern software makes it easy to run a global team from anywhere, fostering global business relations. In some cases, this opens up the option to look away from the country where we are currently residing and search for the best country to start a business as a foreigner.

              Best countries to start a business in 2022

              For that purpose, we’ve selected the best countries to start a business in 2022 based on the stability of the economy, quality of the skilled and educated workforce, market size, opportunities to find investors, and more. So, read it carefully and see which one looks most suitable for your business idea and goals.

              Japan

              Let’s start with the fact that Japan is the second-largest computer and telecommunications market in the world and the world’s third-largest economy after the US and China. Japan’s free-market economy also takes second place in the world’s GDP ranking and fourth-largest in purchasing power parity (PPP). 

              Besides the fact that Japan comes in third in automobile manufacturing, it also has the most significant electronic goods industry in the world, which means you can leverage their diverse opportunities and succeed in many industries.

              Another of the many reasons why Japan is one of the best countries to start a business in 2022 is the fact that their import processing is well organized and efficient. It also has a bubbling free-market economy built on a successful foundation of innovation and a willing customer base. 

              Japan offers a wide range of opportunities in finance, automotive, high-tech and precision goods, pharmaceuticals, computing, hybrid vehicles, and robotics, so when choosing your niche, pay attention to the nature of the business you want to venture into and be sure that you are making the right decision.

              Germany

              The eCommerce and IT sectors began to play a large role in Germany in recent years. Even though the German economic growth rate is stagnating, there are virtually no volatile political issues in Germany affecting businesses. 

              Moreover, three of the biggest German cities can give you different possibilities depending on the industry you are focused on. More specifically, Frankfurt attracts a large number of finance entrepreneurs, Berlin is a great opportunity for innovative software businesses, marketers, and web designers, and Munich’s high-tech economy has embraced artificial intelligence and innovative manufacturing techniques.

              Another reason why Germany is one of the best countries to start a business in 2022 is a large consumer market. By making up 18.6 percent of the EU’s total population, Germany is the largest consumer market in Europe, in terms of purchasing power and the number of people.

              They are also increasingly embracing e-commerce, creating a major opportunity for e-commerce companies that want to expand their reach. But, if you want to attract German eCommerce shoppers, you need to keep in mind that most German prefer German-specific websites over international websites.

              United States

              You’ve probably already heard that the USA is the land of opportunity in the world, but let’s speak about facts apart from these ideals that appear in American business literature. One of the advantages of starting a business in the United States is that you will be credited for economic progress, driving innovation and job creation. 

              And if you think all this is only because of Silicon Valley, you are wrong. Although it’s true that Silicon Valley dominated the US ecosystem, there are other towns like Miami, Austin, Los Angeles, and San Francisco that now have their own startup ecosystems.

              Furthermore, if you need an investment to start your business, then keep in mind that to find business partners and investors, the American market is the most attractive. 

              Switzerland

              While not completely tax-free, Switzerland is a veritable tax haven for business owners and investors. This alone is reason enough to start a business in this country. Its strategic location in the heart of Europe and a highly developed economy clinch the deal.

              However, Switzerland has more to offer to the ambitious entrepreneurs of today. The country is politically and economically stable. It has proven as much by getting through many global crises almost unscathed.

              Moreover, it has very lenient policies for opening a business. It also boasts well-developed industrial facilities and one of the best workforces on the planet.

              Overall, there is nothing that one might need to build a successful business that you won’t find in Switzerland. Of course, this is a prime location for projects with a wealth of funding. However, it’s also a good place for attracting investors. Technological startups, in particular, are very welcome in this country.

              Best countries to start a business as a foreigner

              In many cases, starting a business abroad can be more lucrative due to different tax policies. Modern software makes it easy to run a global team from anywhere. Therefore, you only need to pick the best country to start a business as a foreigner.

              That’s right, where you come from doesn’t have to be your excuse and you don’t need to settle for less. All you have to do is keep reading, find out which are the best countries to start a business as a foreigner and choose the one that’s most suitable for your goals.

              Canada

              Canada has some exceptional advantages for foreign entrepreneurs which makes it one of the best countries to open a business as a foreigner. Expanding business in Canada means it will be easier for you to have business relations with the US.

              Doing a business in Canada means you can take advantage of natural resources like gas, oil, and timber, easily find skilled workers, and have easy access to the US market. Because of that Canada has been a great choice for foreign businessmen for a couple of years now. 

              Canada also maintains one of the lowest tax rates and has a reasonably stable economy. Besides, it’s a great place to live since it offers a clean environment, modern cities, and desirable quality of life.

              So, If you are open to new opportunities and expanding to international markets, work permits are the first step to start a business as a foreigner in Canada.

              Singapore

              Over the last two decades, Singapore has earned the reputation of being the fastest-growing business hub and best country to start a business. But unfortunately, the COVID-19 crisis put all this progress at great risk as the country was hit hard.

              Singapore’s economy largely relies on international trade. Therefore, it has all stopped and dropped by many points in the last year alone. The current uncertainty in global supply chains is still affecting it deeply.

              However, according to experts, the lull in the growth of Singapore’s economy is short-lived. It is already back on track to recovery and further growth. Therefore, this country remains one of the best countries to start a business today.

              It must be noted that one of the reasons for Singapore’s success in recovery was its fast adoption of a digitized economy. The country is essentially built on digital innovation, therefore, this type of business would strive here.

              Another good opportunity is the manufacturing business. The pandemic has changed the world in many ways. One of them was the growth in distrust in global supply chains. In light of this, many corporations now consider bringing part manufacturing “closer to home”.

              Singapore’s location makes it a very good choice for top-grade digital manufacturing to service a big part of Asia. Political stability and a generally high level of wealth also contribute to the resilience of Singapore in the current crisis.

              The absence of capital gains and dividend taxes is another big benefit of starting a business in Singapore. Being a digitalized state, it’s also no wonder that you can easily open a business using online services.

              South Korea

              South Korea is one of those countries with a thriving economy and has a very talented and sophisticated workforce you can hire. South Korea is considered one of the best countries to start a business in 2022 since it is making an ever-increasing contribution to the global economy. 

              The most thriving industries in South Korea are technology, automobile sectors, and steel, and even though speaking of Asian business powerhouses, thoughts invariably turn to China and Japan, you shouldn’t forget about South Korea as well. Moreover, the experts say there has never been a better opportunity to invest in the infrastructure of this country.

              With great skills and education, and their mentality and dedication to work, you’ll rarely need to worry about the work performance of your employees. They consider attendance very important and they will often expect to work long hours.

              However, employees in South Korea are always well protected so make sure you find professionals to make your recruitment policy righ.

              South Korea is also one of the best countries to start a business as a foreigner. That kind of business have three primary options:

              • Opening a branch of an existing parent company
              • Setting up a new subsidiary company 
              • Opening a liaison office for exploratory purposes and not active trading

              The cheapest and most popular option is a limited liability company, also known as a Yuhan Hoesa.

              The UAE

              The UAE is another business hub that impresses with the rate of its growth over the last few years. It’s a place with a very favorable outlook on international investors and business owners. Therefore, it’s not a surprise so many of them are drawn here. If you are looking for the best country to start a business, you might be interested in a business setup in Dubai. This part of the country, in particular, is fertile ground for ambitious companies and investors. Even the COVID-19 crisis didn’t manage to destroy the tourism and rental industries in Dubai.

              The hospitality industry is a good option for investment here. However, it’s hardly the only opportunity for businesses. Innovation is key for success in the UAE and the country is a great place to base any trade business in. The energy field here is also exceptionally welcoming to new ideas.

              However, one of the main reasons why starting a business in the UAE is a good idea is not the growing economy. It’s the ease of opening a company and running it with very modest tax payments. The paperwork and general bureaucracy of opening and managing a business here are straightforward. This covers everything from actually starting a company to obtaining permits and registering property and assets.

              Note that this country is also in good standing in regards to protecting minority investors. The location of the country, right in the middle of the East and West, is also beneficial. In particular, you don’t have to worry even with the recent changes in supply chains. The UAE will remain a strategic point for international trade logistics.

              Conclusion

              No matter what your business idea is, there is a great place to realize it today, and it’s probably in one of the best countries to start a business mentioned above. However, remember that some countries are definitely better than others for doing this.

              As we live in the era of globalization, you shouldn’t limit yourself to only your current country of residence. Explore your options to find the best place for launching your business to the greatest success.

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              7 reasons to shop local that prove the importance of small businesses

              7 reasons to shop local that prove the importance of small businesses

              7 reasons to shop local that prove the importance of small businesses

              November 03, 2021

              Reasons to shop local

              Next time someone asks you why shop local when the big retailers offer better prices, show them this article. 

              Although Forbes counted up to 43 reasons why you should shop local and support local businesses, which we’ll sum up in seven. There are countless explanations that can make you feel miserable the next time you enter a large store owned by a multi-millionaire. Statistics explicitly show that small businesses are the lifeblood of the world economy.

              Only in the US, small businesses account for 99.7% of employer firms.

              Why you should shop local and support small businesses?

              Look what happened during the lockdown. Small businesses were forced to close their doors, while Amazon doubled their income compared to last year.

              So we must understand the reason to support small businesses and stop feeding the big sharks. Hence, find out why you should shop local because only this way small businesses can be removed from life support and get a fair chance for survival.

              Moreover, when shopping locally, it’s not only you doing a favor to small business owners to survive, but it’s also doing yourself a favor and receiving some benefits a large store could never give.

              Boosting the local economy

              UK statistics show that for every £1 spent in a small or medium-sized business 63p stay in the local economy, compared to 40p in a larger business. Moreover, small businesses are leading employers internationally. Many of them are also examples of businesses that can succeed in small towns, creating jobs and keeping money circulating within their communities.

              At the same time, local companies more often than not collaborate with other local entrepreneurs – more growth for the local tax base! Besides stimulating innovation and competition, they also play a big role in product diversity.

              Shaping the community’s identity by supporting small business

              One thing is for sure, entrepreneurs breathe life into the community. Their welcoming and positive attitude towards strangers, as well as returning customers, sets an example for everyone. In addition to that, another reason why you should shop local is that local businesses create a culture that easily becomes a trademark for the place and attracts visitors i.e. influencing tourism.

              Did you know that small businesses are bigger sponsors of sport than multi-million corporations? Yes, they are. Equally important, they are big supporters of charities and are keen on donating to organizations that directly deal with problems within the community.

              And last but not least, through providing apprenticeships and internships small business owners pass on their skills to the youth which is crucial for the future growth and development of the town.

              Shopping local means preserving the environment

              As we mentioned before, local shops tend to employ locals. Since they live close by, they don’t need a car or public transport to get to work, thus decreasing carbon emission. Also, since they are usually located inside the town, that makes them more accessible and within a walking distance to everyone. Speaking of that, they more often than not choose to settle in already existing buildings, adding bonus points for low infrastructure impact.

              More importantly, because of their tendency to use local suppliers and collaborate with other town businesses, the bad impacts transportation and distribution have on the environment are close to a minimum, which is not the case with big chains.

              Small businesses offer better shopping experience

              As opposed to the copy-paste products sold at large companies, local shops are a source of creativity and originality. They offer one-of-kind products or services that they’ll be more than happy to customize and personalize according to your wishes. 

              Furthermore, the staff at local shops are ready to go the extra mile and make your shopping experience as smooth as possible. They certainly know how to connect with customers on a personal level. In small stores, there are no crowds and your presence there is as glorified as a religious miracle.

              Making dreams come true when you support local small businesses

              Another reason why you should support local businesses is that they are built by ordinary people, who are often our friends, family, neighbors, or acquaintances. Small business owners are not a board or stockholders that have long lost touch with reality and have no idea what your needs are.

              Small business owners put everything they have in life at stake to make their dreams come true. And if we take a deeper look, they often have a couple of mouths to feed at home, a mortgage to pay, old shoes to replace, a roof to fix, etc.

              By helping them keep their dream alive you’re directly bringing happiness into their lives. And what’s more rewarding than making someone happy?

              Small businesses can quickly adapt to changing climates

              It’s well known that small businesses are mostly customer-oriented and understand the needs of their community, therefore, they can adapt to changing economic climates more quickly than large corporations.

              Because of their dedication and good customer service, customers often choose to support small businesses in tough times and are most likely to remain loyal to local businesses during an economic downturn. That helps small businesses to adapt to financial changes while remaining the same quality service or products.

              Moreover, since the revenue of local businesses is less compared to larger corporations, they may have less to lose in times of economic crisis, hence, if you shop local you won’t experience some of those drastic changes large corporations have to make. 

              Small businesses can grow into large corporations

              Another reason why you should shop local is that you are helping a small business grow into a large corporation that will be able to give back to the community. We witness many businesses that started as side hustles and became major players in the national and international industry. 

              When small businesses grow into large businesses they often remain in the community where the business was established, hence they will stimulate the local economy by providing new employment opportunities. 

              Thus, next time you shop from a local small business, keep in mind that one of the reasons to support small businesses is supporting something that may significantly improve living in your community. Having a large corporation headquartered in a community can even create a market that favors the development of additional small businesses.

              Conclusion

              On the whole, the answer to why you should shop local is because when supporting local businesses you create a win-win situation for everyone in the community. You get the best buying experience, the owner and employees get their livelihood, the community gets the taxes. 

              So, when in doubt whether to buy from a large store or buy locally, think of these seven ways you are helping your community every time you purchase something from a small local business.

              How to support small businesses

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              Proven budget-friendly ways to do market research for small businesses

              Proven budget-friendly ways to do market research for small businesses

              Proven budget-friendly ways to do market research for small businesses

              September 02, 2021

              Proven ways to do market search on a budget

              In the business world, information is gold. Having the right information at hand and knowing how to interpret it can help you avoid some common myths of entrepreneurship. Every decision you make, as an entrepreneur, should be backed up by relevant data. 

              This being said, well-executed market research for small businesses can tell you a lot about competitors, customer behavior and needs, market trends, customer satisfaction, reviews on products and services, and so much more. 

              All businesses must learn from data, and quickly adapt to current trends, so they continue to thrive. But how do you perform market research? 

              As it turns out, there are many methods of market research for small business to help you with that quest. Some of them are used for decades, others have come together with the digital revolution, yet are no less effective.

              2 types of methods of market research for small business

              Below, we will elaborate on the different types of market research for small businesses you can turn to, depending on your goals and budget.

              Primary market research

              Primary market research is research conducted by the marketing department in your company. However, if you don’t have a full-time marketing team, the research can also be outsourced to a third party/ agency or you can use automated marketing research with Helpfull. This type of research is also called ‘field research’ because you’re gathering data yourself.

              Secondary Market Research

              Secondary market research is when you are using already existing data published by other companies, government agencies, NGOs, etc. This is why it’s also called ‘desk research’ – you don’t actually do the research. While it can be useful, it’s not very helpful to small businesses that need real-time information matching the current market trends.

              11 ways to do market research for small businesses on a budget

              To give you concrete examples and help you start your research on the right path, we’ve asked small business owners to share how they perform market research for small businesses. Read them carefully and choose which one sounds more suitable for your business.

              Rely on secondary research

              If you’re a small business, you’re not going to need to hire a top-tier marketing firm to go out and do fieldwork for you. There’s lots of research and data that is already available on public forums that you can make use of. 

              What we do is we try to find a proxy, i.e. a company that is in the same industry like ours that has already conducted all the primary research. We take the data and research and adjust the assumptions according to our needs. Although this isn’t a foolproof method of collecting data, it’s still better than having nothing and shooting in the dark.

              What we also like to do is ask questions on Reddit. People are pretty blunt on that social networking website and we try to ask people about their worst experiences with roofing contractors or home improvement companies and learn from other’s mistakes.

              Austin Fain, CEO at Perfect Steel Solutions 

              1 on 1 validation call

              The technique we use and recommend for clients is a 1 on 1 validation call with targeted prospects. We build a validation script, reach out via LinkedIn and speak with 10-20 people in the target market to collect feedback.

              Ken Cook, Partner at The Prepared Group 

              Solicitation of customer reviews

              One of the best ways that we routinely gather consumer insights and key pieces of data for our clients is through the solicitation of customer reviews. We use a platform called ReputationLync to automatically send out review request emails to our clients’ new and returning customers. These emails help us generate new 4- or 5-star reviews for our clients and gather helpful insights on how to improve the customer experience.

              This allows us to get a better impression of the typical customer experience and provides some helpful market research insights concerning the client’s small business. It’s a one-two punch to generate new high-quality reviews and improve the customer experience. What could be better than that?

              Niles Koenigsberg, Digital Marketing Specialist at Real FiG Advertising

              Design thinking

              A technique I like using for conducting effective market research is design thinking. Understanding and analyzing user problems and then generating ideas that provide solutions, benefitting entrepreneurs as well as consumers.

              Using hashtags relating to the topic at hand is an excellent way to find different social media posts for this research. Afterward, you can analyze the posts and discover how people communicate, what they think, what expectations they have, and what their greatest wishes are. Even though this technique is simple, great discoveries can be derived since it is a direct and user-oriented research approach.

              David Adler, Founder & CEO of The Travel Secret 

              Leverage online communities

              In my opinion, leveraging online communities is one of the best ways to conduct market research as a small business owner. Every small business category, from candle-making to construction, has an online community. There are thousands of Reddit threads, Facebook groups, even TikTok accounts that cover nearly every small business niche there is.

              Immersing yourself in these communities allows you to discover your competitors’ best practices in real-time, which is vital in our rapidly developing global marketplace. It’s also important to remember that fellow community members aren’t just competitors. They are also collaborators to encourage you and your industry to grow collectively.

              Katie Lee, Communications Manager at Hatch 

              Use Reddit

              Reddit is very essential in containing wide information about certain topics. While it is true that it contains a lot of cat videos, and subtle content, Reddit is a mine for deep conversations and long threads which can be pivotal to your business as well.

              Here, you can find pain points, and use these as data for improving your research. Reddit can be overwhelming for some at first, but once you are able to get past that navigating phase, it’s a very powerful tool for any small business to make use of.

              Willie Greer, Founder of The Product Analyst 

              Use Google Trends

              One of the best and most affordable ways to conduct market research for small businesses is to leverage free resources such as Google Trends. I recommend companies utilize this tool, in particular, because it allows you to segment based on time and geographic areas and finds out what people are searching for in those places.

              For instance, you can use Google Trends to find and compare search interest for a specific topic in Alaska over the last twelve months. While this is not as exhaustive as paying to conduct in-depth qualitative research, the quantitative information offered by Google Trends makes for a great starting point for companies that wish to judge shifts in market sentiment for free. When you’re convinced there’s a great opportunity for you in Alaska, take the next step and apply for IRS EIN Tax ID in Alaska so you can conduct business in the state. This ID makes it easy for the IRS to identify your business. You will also need it to report employment taxes should you hire people to work in the business

              George Santos, Director of Talent Delivery & Head of Marketing at 180 Engineering

              Throw an eye on the competition

              One technique we have found very effective for market research for small businesses is by following as many other competitors on Instagram so that we can see what they are posting about and what seems to be trending. And when we discover a new competitor, we visit their website to see how they are positioning themselves and what product they are offering. This once again proves the importance and benefit of having competition

              We also discover new brands when we are searching for influencers. Many people are already sponsored by other brands, so we make sure we know what these brands are offering to these people we may also be interested in sponsoring.

              Wylie Allen, CEO of Pinnacle Supplementation 

              Social listening

              Social media is not only a communication platform but is also a gold mine of knowledge when it comes to the customer experience. That’s why social listening is a key metric to keep an eye on.

              By having the right tools to listen to conversations that are happening on social networks about your brand, you’re not only gaining key insights into your market but are also given the opportunity to jump into those conversations and build more authentic relationships with customers or demonstrate how you are looking to keep already existing ones.

              Reaching out to customers and acknowledging their feedback is a great way to really show that you value their role in making you a better company.

              Matthew Paxton, Founder of Hypernia 

              Browse through Facebook groups

              Facebook has emerged as one of the most important corporate community-building platforms. If you type your business into a Facebook search, you’ll be able to locate a number of relevant groups.

              Some Facebook groups will be hosted by other company owners, while others will be maintained by people who are just interested in the same themes. Browsing through the comments and queries posed in Facebook groups is a great source of market research for small businesses.

              Lucas Travis, Founder of Inboard Skate 

              Experiments and field trials

              This might sound like a really scientific method, and it actually is, but it can also be used in more simplified ways. For example, if you want to find out which one of two landing pages has better conversion rates, you can do an A/B test. Basically, set up two different or two very similar landing pages, then record and measure the results.

              Conclusion

              Deciding if you should go with primary or secondary market research depends largely on your budget and time. Moreover, if you opt to conduct your own research, the methods you choose should also reflect your goals. That being said, you can always put these methods of market research for small businesses to work in an innovative, modern way.

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